AVP - Demand generation

Company Overview

NetCom Learning is a premier provider of IT and business skills training, serving individuals and organizations worldwide. We offer a comprehensive range of training solutions tailored to meet the evolving needs of professionals and businesses in today's rapidly changing technology landscape.

Position Overview

Develop and implement robust digital marketing strategies to enhance lead generation and brand awareness via website and digital channels. Lead a high-performing marketing team to execute campaigns that drive revenue growth. Collaborate closely with product, sales, inside sales, and other marketing teams to align strategies and achieve business objectives.

Key Responsibilities

• Lead, mentor, and inspire a team of content creators, conversion rate optimization specialists, and digital marketers.
• Foster a collaborative, innovative, and high-performing team environment.
• Create and execute comprehensive demand and revenue generation strategies.
• Develop compelling storytelling and maintain a consistent brand voice across all digital channels.
• Oversee and optimize digital marketing campaigns, including SEO, paid advertising, influencer marketing, and referral marketing.
• Work closely with product and sales teams to ensure marketing strategies align with business goals.
• Coordinate with various marketing functions to drive cohesive and effective campaigns.
  
  

Skills And Qualifications

• Over 8 years of extensive B2B marketing experience
• More than 5 years in digital marketing strategy and execution, including SEO, paid advertising, influencer marketing, referral marketing, and more
• Over 5 years of experience in team management
• Proven experience in website strategy and execution
• Proficient in customer journey mapping and sales strategies
• In-depth understanding of market trends, customer journey, report generation, and dashboard creation
• Comprehensive marketing knowledge, including content creation, social media, AI tools, and marketing automation
  
  

Why Join Us

• Opportunity to work with a high-performing team in a dynamic and growing company.
• Attractive compensation package with performance-based incentives.
• A collaborative and innovative work environment that encourages professional growth.
  
  

NetCom learning is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.