Director, Product Marketing - Fintech

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As the Director of Product Marketing, Fintech and Business Solutions, you are a leader in driving the success of our Fintech and Business Solutions product portfolio while helping to evolve and scale-up Housecall Pro’s Products and Solutions Marketing function. You operate as a key member of the Product Marketing Leadership team, and report directly to the VP of Product Marketing. 

You take our ambitious Fintech and Business Solutions product roadmap and use it to drive continuous customer engagement, customer success, and growth of the business. You relentlessly maximize product growth and Pro LTV, launch new products and solutions, drive revenue growth, and consistently achieve objectives. 

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:  

• Lead, build, and mentor a team of high performing product marketers, bringing together Product Marketing, Product Growth, Industry Marketing, and Competitive Marketing
• Develop and execute comprehensive product marketing vision and strategies for our Fintech and Business Solutions, ensuring alignment with the company's overall marketing and business goals
• Deeply versed in customer problems and creating compelling value propositions
• Lead the team in developing customer outcome-oriented marketing programs, campaigns and content
• Understand the market and competitive landscape
•  Drive competitive marketing strategies to be ahead of the market through bold positioning as well as go to market programs/incentives
• Partner closely with the Product Management, third party partners, monetization, Strategic Operations, Sales and Fintech teams as they develop product strategies and roadmaps, providing market and customer input
• Work across the marketing and front line teams to ensure the Housecall Pro story is properly portrayed and representative of differentiated solutions
• Maintain a “customer first” mentality and culture within the Product Marketing team
• Live our values, champion our Pros, and develop high performing teams & leaders
• Stay up-to-date with the latest trends and best practices in fintech, product marketing, and related industries, sharing knowledge and insights with internal teams

Qualifications: 

• 8+ years experience in product marketing, product, demand generation, or strategic operations, preferably in the SaaS, fintech, financial services, back office solutions, or a related field
• 2+ years SaaS experience at the senior leadership level
• Strong understanding of the fintech landscape, including knowledge of financial products, services, and regulatory considerations
• Data-driven, analytical approach to product marketing with exhibited discipline and rigor
• A mindset that is both operationally driven and adaptable; proven experience implementing processes,setting KPIs, monitoring results, and the ability to pivot when required
• Experience with Product Led Growth go-to-market strategies, approaches and levers
• What will help you succeed in this role:
• Excellent strategic thinking, problem-solving, and analytical skills, with the ability to translate market insights into actionable marketing strategies
• Exceptional written and verbal communication skills, and the ability to create compelling messaging and present complex concepts in a clear and concise manner
• Demonstrated ability to work collaboratively and build strong relationships with cross-functional teams
• Highly organized with strong project management skills, capable of managing multiple priorities and delivering results in a fast-paced environment
• Experience owning a product growth target coupled with multiple product and feature launches per year

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes BuildBook, construction management software for builders and remodelers, and CONQUER, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 25,000 businesses and have over 1,000 ambitious, mission-driven, genuinely fun-loving employees across the United States and all over the world. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you.

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #LI-Remote 

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $133,000 - $166,000 + Bonus + Equity. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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