General Manager - Amazon

About Heroes

Heroes buys, operates, and scales baby and juvenile brands.

We are ambitious multi-brand developers combining operational excellence with customer-centricity to support parents and children through every milestone of their journey. Built by a team with a background in investment banking, venture capital, and D2C eCommerce, we have the right experience to nurture and grow brands and develop products that simplify, support, and enrich everyday family experiences.

At Heroes, we leave our egos behind, get our hands dirty, and push through obstacles to get things over the finish line. If this sounds like you, you should join us.

About the role

We are seeking an experienced, highly motivated General Manager to lead our largest product category - a range of Wellness, Lifestyle and Pets brands, generating 8-figure annual revenue across global marketplaces, primarily in the US, UK & EU. The ideal candidate will be an independent leader with a wealth of experience growing brands on Amazon Marketplace and leading a team of experts. You will be responsible for managing all aspects of the category, with full P&L ownership, hiring and leading the team and defining and executing a 12-24 month growth strategy. The candidate should have a proven track record identifying and launching new products on Amazon.

Responsibilities

• Lead a team of exceptional Amazon talent to grow the category from $20m to $30m over the next 4 years.
  
• Develop and execute a comprehensive brand strategy to drive growth & profitability across 15 unique brands.
  
• Identify and evaluate new market opportunities, develop market entry strategies, and drive successful market penetration.
  
• Work closely with the wider Heroes team to influence, implement and execute on the brand strategy and achieve business objectives.
  
• Lead new product development initiatives, from ideation to post-launch, ensuring a robust pipeline of innovation and consistent review of gaps within product ranges.
  
• Leading and advising on the Amazon PPC strategy, overseeing a 7-figure budget, while also exploring off-Amazon marketing strategies.
  
• Leading the strategy to drive repeat purchases (through Amazon Subscribe & Save) and drive customer lifetime value KPI's.
  
• Manage pricing strategy, ensuring optimal positioning for the brand in the marketplace.
  
• Continual review of brand presence, exploring opportunities for new marketplaces and internal expansions.
  
• Ownership of a full category P&L and management of reporting structures to influence other departments to optimise the results across the group
  
• Monitor and analyse market trends, competitor activities, and customer insights to inform decision-making and drive continuous improvement.
  
• Ensure compliance with all relevant regulations, standards, and company policies.
  
• Optimise and utilise existing centralised talent and data available within Heroes ecosystem to drive the category to next level of growth and profitability.
  
• Partner with the Sourcing team to improve brand cost of goods sold.
  
  

About you

• A minimum of 6 years of working experience within a successful portfolio of products, with a proven track record of success in Amazon
  
• Demonstrated hands-on experience in Amazon brand management, external marketing, creative, marketplace entry, new product development, and international expansion.
  
• Strong strategic and commercial thinking, analytical, and problem-solving skills.
  
• Exceptional leadership and team management abilities, with a track record of developing and nurturing high-performing teams.
  
• Excellent communication, negotiation, and relationship-building skills.
  
• Ability to operate independently, manage multiple priorities, and make sound decisions in a fast-paced environment.
  
• Demonstrated experience reporting on business performance to CEO / founder level
  
• High financial literacy, proficient in reading P&L statements and making informed decisions on net revenue, profit, and EBITDA.
  
• Preferred, but not essential is experience in the wellness, lifestyle, pets and supplements categories.
  

Our benefits

• Hybrid working
• 25 days holiday
• Public holidays
• Friday afternoons off in August 
• Brand discounts
• Pension Plan
• Health Insurance 
• Nursery Benefits 
• Cycle to Work scheme
• Enchanced parental leave