Senior Data Analyst, Applied Marketing Measurements

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At Bolt, advertising is a key tool of the marketing team. And by “key” we mean tens of millions of euros of annual investment across digital & non-digital channels for a wide range of our products operating in 30+ countries. 
We know that our advertising works - Bolt’s successful global presence is a testament to that, but the real question is: how do we maximize this impact?

In the role of Senior Data Analyst for Applied Marketing Measurements, you become Bolt's navigator in the complex realm of digital & non-digital advertising. Your goal won’t be just analyzing the data but coming up with the exact methods that other data analysts and marketing specialists use to make the investment decisions. 

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<title>About the role</title>

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As a Senior Data Analyst for Applied Marketing Measurements you will explore the latest approaches to ads measurement in the industry and learn how to apply them to Bolt’s problems. Among them - Are all channels equally effective in acquiring new ride-hailing users? What’s the best strategy for branding campaigns investments? And many more. 

You will be building solutions for marketing measurements that employ cutting-edge statistical modeling and experimentation techniques. 
You will collaborate with our measurement partners in the industry (Google, Meta, TikTok, Appsflyer…) and data teams inside and outside the company. 
The marketing measurement landscape is rapidly changing and we expect you to be at the forefront of this journey, constantly evolving our strategies to stay ahead of the curve.

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<title>Your daily adventures will include:</title>

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• <point>Developing, refining, and adopting approaches to measure the incremental impact of marketing as well as the tooling to make the measurements scalable. Conversion Lift experiments, Marketing Mix modeling, counterfactuals, and synthetic control are our daily vocabulary. </point>
• <point>Integrating your findings into company-level strategy and ensuring they are transparent for key stakeholders across the company.</point>
• <point>Supporting data analysts from multiple business teams in organizing measurable marketing campaigns. </point>
• <point>Delving into user behavior research, understanding consumer journey patterns to inform experimental designs, and optimize campaign strategies. </point>
• <point>Collaborating closely with advertising platforms (like Google, Meta, TikTok), keeping up to industry trends, and exploring innovative measurement ideas.</point>

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<title>About you:</title>

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• <point>You hold a BS in a quantitative field, such as Mathematics, Economics, Computer Science, Information Management, or Statistics.</point>
• <point>You have at least 2-4 years of experience in the practical application of statistics and/or econometrics.</point>
• <point>You have strong knowledge of SQL for data analysis, and Python or R for statistical modeling.</point>
• <point>You can prove your ability to lead experimentation: designing and analyzing experiments and providing business recommendations.</point>
• <point>Your verbal and written communication skills are outstanding. You’ll be able to explain your ideas to a range of audiences - from marketing specialists to a C-level executive.</point>
• <point>You are fluent in English.</point>
• <point>Marketing Mix Modeling or other marketing measurement techniques will be a bonus.</point>
• <point>Causal inference experience and quasi-experimentation techniques are preferred. </point>

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Experience is great, but what we really look for is drive, intelligence, and integrity. So even if you don’t tick every box, please consider applying if you feel you’re the kind of person described above!
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<title>Why you’ll love it here:</title>

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• <point>Play a direct role in shaping the future of mobility.</point>
• <point>Impact millions of customers and partners in 500+ cities across 45 countries.</point>
• <point>Work in fast-moving autonomous teams with some of the smartest people in the world.</point>
• <point>Accelerate your professional growth with unique career opportunities.</point>
• <point>Get a rewarding salary and stock option package that lets you focus on doing your best work.</point>
• <point>Enjoy the flexibility of working in a hybrid mode.</point>
• <point>Take care of your physical and mental health with our wellness perks.</point>

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<text>*Some perks may differ depending on your location.</text>
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