About Us:
YipitData is the leading market research and analytics firm for the disruptive economy and recently raised up to $475M from The Carlyle Group at a valuation over $1B.
We analyze billions of alternative data points every day to provide accurate, detailed insights on ridesharing, e-commerce marketplaces, payments, and more. Our on-demand insights team uses proprietary technology to identify, license, clean, and analyze the data many of the world’s largest investment funds and corporations depend on.
For three years and counting, we have been recognized as one of Inc’s Best Workplaces. We are a fast-growing technology company backed by The Carlyle Group and Norwest Venture Partners. Our offices are located in NYC, Austin, Miami, Denver, Mountain View, Seattle, Hong Kong, Shanghai, Beijing, Guangzhou, and Singapore. We cultivate a people-centric culture focused on mastery, ownership, and transparency.
About The Role:
We are seeking an operationally focused marketing professional to join our India team to help manage our day-to-day Marketing Operations work and processes. As a Marketing Operations Associate focused on Campaign Production, you will play a crucial role in executing and optimizing our marketing campaigns. You will also be responsible for the maintenance and optimization of the Marketing Automation platform (Marketo) to promote good database hygiene. This role requires a combination of technical proficiency, strategic thinking, and attention to detail.
Although the preferred location is Ahmedabad, this role may be performed fully remotely anywhere within India. Please note that our US headquarters are located in NYC.
As Our Marketing Operations Associate, You Will:
- Manage and execute marketing campaigns utilizing an integrated marketing automation platform (Marketo) and CRM (Salesforce) platform to drive growth.
- Support all aspects of process ownership & continuous process improvement for aligned Marketing Org.
- Become a trusted subject matter expert on how to use and manage assets in the webinar management platform ON24.
- Conduct thorough quality checks on all campaign assets to ensure an accurate and consistent flow of leads.
- Ensure the timely deployment of initiatives and project success by managing calendars, processes, and program documentation to support marketing execution.
- Develop a thorough understanding of universe list creation methodologies. Provide guidance and proactively recommend improvements for list-building efforts.
- Proactively identify gaps and errors in workflow/processes and work towards improving those areas.
- Optimize the database for targeted and personalized campaigns through auditing and improving persona mapping and lead-to-account matching
- Monitor lead routing and collaborate with Revenue Operations to address routing errors.
- Troubleshoot and resolve any technical issues related to campaign execution, lead flows or any errors.
You Are Likely To Succeed If:
- Prior experience with any Marketing automation platforms (E.g. Marketo, Eloqua, Pardot, etc.), a database management tool (Salesforce.com or similar CRM tool), and/or a webinar hosting platform (ON24, Webex, Adobe Connect, etc)
- Excellent communication skills (oral/written)
- Strong attention to detail
- Strong organizational skills
- Self-starter with a demonstrated track record of initiative, creativity and innovation
- Ability to independently work as a contributing member in a high-paced and focused team with minimal directions
- Strong problem solving/research skills with a high attention to detail
- Familiarity with report building skills through any database management system will be an added advantage
- Willingness to work in rotational shifts as per business requirement
What We Offer:
Our compensation package includes comprehensive benefits, perks, and a competitive salary:
- We care about your personal life and we mean it. We offer flexible work hours, flexible vacation, a generous 401K match, parental leave, team events, wellness budget, learning reimbursement, and more!
- Your growth at YipitData is determined by your impact, not by tenure, unnecessary facetime, or office politics. Everyone at YipitData is empowered to learn, self-improve, and master their skills in an environment focused on ownership, respect, and trust.
- The annual base salary for this position is anticipated to be $8,000 ~ $14,000 USD. The final offer may be determined by a number of factors, including, but not limited to, the applicant's experience, knowledge, skills, and abilities, as well as internal team benchmarks.
- Although the preferred location is Ahmedabad, this role may be performed fully remotely anywhere within India. Please note that our US headquarters are located in NYC.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity employer.
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