Conversion Rate Optimization Manager

DeVry University strives to close our society’s opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Through innovative programs, relevant partnerships, and exceptional care, we empower students to meaningfully improve their lives, communities, and workplaces.

Our colleague experience is an area of obsessive focus. At DeVry University, we care about you. Because, only through you can we deliver our unique Care Formula to our learners and partners.

Opportunity

As the Conversion Rate Optimization (CRO) Manager, you will be responsible for optimizing the performance of DeVry University’s website (devry.edu) and related digital assets to increase conversion rates and drive enrollment growth in support of the University’s mission. You will analyze user behavior, implement A/B testing, and utilize data-driven insights to improve the overall user experience and maximize conversions.

Responsibilities

• Develop and implement strategies to optimize conversion rates across various websites and campaign landing pages.
• Conduct in-depth analysis of user behavior using tools like Google Analytics, Crazy Egg, Site Improve or similar.
• Plan and execute A/B tests to identify high impact optimization opportunities.
• Work collaboratively across Marketing, IT, Learner Experience, and Academics to implement CRO initiatives.
• Guide the website development and authoring teams in designing, developing, and implementing continuous website improvements.
• Utilize data-driven insights to inform decisions and continuously improve conversion rates.
• Monitor key performance indicators (KPIs) and provide regular reports on CRO performance.
• Stay updated on industry trends and best practices in CRO to ensure leading edge strategies are implemented.
• Inform the selection and implementation of CRO tools with an eye towards improving results.
• Ensure that all CRO initiatives adhere to compliance regulations and industry best practices.

Qualifications

• Bachelor's degree in marketing, software development or a related field (Master's degree a plus).
• 5+ years of proven experience in CRO, A/B testing, web development or a related role.
• Strong analytical and problem-solving skills, naturally curious with the ability to interpret complex data sets and make strategic decisions.
• Proficiency in tools like Google Analytics, Crazy Egg, Adobe Target, VWO or similar CRO platforms.
• Exceptional project management and collaboration skills to work effectively with cross-functional teams.
• Strong process orientation and a high attention to detail with a focus on continuous improvement and optimization.
• Excellent communication and interpersonal skills.
• Relentlessly driven with a willingness to collaborate with colleagues to get projects completed no matter the obstacles.
• Ability to adapt to a fast-paced, ever-changing environment where multiple projects with varying deadlines is the norm.
• Certifications in Google Analytics or other relevant CRO certifications are a plus.

DeVry University offers competitive wages and benefit options, including:

• 401(k) and Roth Plan w/match
• Medical, Dental and Vision Coverage
• Paid Parental Leave
• Health Advocacy Service
• Family and Domestic Partner Coverage
• Tax Savings Account (FSA and HSA)
• Short-Term/Long-Term Disability Coverage
• Life, Accident, AD&D, Critical Illness Insurance
• Fertility Coverage
• Wellness Programs
• Volunteer Time Off
• Remote and Flex Work Options
• Technology Stipend
• Paid Tuition Program
• Auto/Homeowners, Pet and Legal Insurance
• Exclusive Discount Programs
• Adoption Assistance
• Career Development Programs
• Mental Health Care Programs
• Family Care Services
• 2nd.MD, a virtual expert medical consultation service