Job description

Our client, an international digital media marketing Agency focused on developing and implementing strategic marketing plans for the global Amazon marketplace, is looking for a creative and strategic Growth Marketer and Lead Generation Manager to join their dynamic team. Working at the Agency allows you to apply your skills, expertise, and passions to directly impact the lives and businesses of other people and entrepreneurs. Its staff solves dynamic, quickly evolving problems with our Founders, in-house team, and network of partnered tech companies.

The ideal candidate will be proactive, innovative, and possess a strong understanding of digital marketing, B2B lead generation, and CRM systems. In this role, you will be crucial in expanding clients reach and impact through comprehensive lead generation programs across multiple channels, including paid ads, email marketing, and website optimization. This position involves overseeing third-party agencies, managing email list segmentation, and optimizing CRM systems for efficient lead flow. You will conduct detailed data analysis, develop content strategies for lead nurturing, and stay abreast of the latest trends in B2B marketing. This position reports directly to the CRO. If you are a driven marketer with a passion for data-driven strategies and performance marketing, we invite you to apply for this exciting opportunity.

This is a remote position. If hired, you will join a company with an amazing and talented staff.

What You'll Do:

Strategize and execute comprehensive lead generation programs across multiple channels, including paid ads, email marketing, strategic direct response (SDR) initiatives, and website optimization for lead capture.
Oversee and refine email list management, segmenting lists to tailor messaging and improve engagement and conversions.
Oversee 3rd party agencies and manage success metrics with them on email cold outreach, meta ads and google ads
Manage and optimize CRM systems for marketing and sales, ensuring data integrity and efficient lead flow between systems.
Conduct detailed data analysis to track funnel performance and adjust strategies based on insights.
Work closely with sales and marketing teams to ensure alignment of lead generation strategies with broader business goals.
Develop content strategies for lead nurturing to move leads through the sales funnel effectively.
Stay abreast of the latest trends in B2B lead generation and implement best practices to maintain competitive edge

Necessary Skills:

Bachelors degree in Marketing, Business Administration, or related field.
3+ years of experience in marketing, lead generation or a similar field.
Proven experience in B2B lead generation, preferably in a digital marketing or agency environment.
Excellent communication and interpersonal skills, capable of building and maintaining relationships.
Creative thinker with the ability to identify and pursue new marketing opportunities.
Strong analytical skills, with the ability to turn complex data into actionable strategies.
Expertise in managing various advertising platforms, social media and email marketing tools.
Proficient with leading CRM and email marketing software, with a keen understanding of integration and automation capabilities.

Technologies Used: