Offer summary
Qualifications:
Proven experience in email marketing, Hands-on experience in marketing automation platforms, Detailed knowledge of email regulations and best practices, Proficient in data analytics, SQL, HTML/CSS, A/B Testing, Knowledge of SEO/SEM and Google Analytics.
Key responsabilities:
- Manage email and SMS campaigns for various strategic programs
- Build target audiences for personalized messaging
- Devise A/B tests, optimize email creative, and conduct render testing
- Provide performance reports and identify trends for improvement
- Constantly seek new ways to enhance email marketing programs