Director of Content & Communications

We're looking for a Director of Content & Communications to accelerate our growth and strengthen our position in the market. As a player-coach, you’ll be hands-on executing key initiatives while managing a high-performance team of full-time and freelance talents.

This is an incredible opportunity for someone who wants to take on a lot of ownership, experience exponential personal growth, and work with talented, collaborative, and friendly people who love what they do.

As Director of Content & Communications, you will focus in the following areas: 

1. Content strategy & execution
1. Lead and execute our multi-media content strategy across our entire buyer and customer journey
2. Create a wide range of edu-taining content designed to wow the B2B sales and marketing community--from proprietary thought leadership, customer stories, and virtual events, to email and demand gen campaigns, and everything in between.
3. Be as equally obsessed with distribution as creating content
2. Social & communications
1. Own social media & comms strategy and execution to amplify our brand and educational materials to the target audiences
2. Drive, enable, and amplify customer advocacy. Engage actively with our community through various channels, fostering relationships and building a network of advocates
3. Performance measurement
1. Set up measurement and insights capabilities, and work with the team to regularly track, learn from, and communicate the impact of brand and campaign marketing efforts

How you’ll ramp:

…within your first week

• You’ll get familiar with UserGems' mission, values, and business objectives and get familiar with our tech stack.
• You’ll review the existing content & comms strategy, including content & social calendars, blog posts, video assets, and social media channels.
• You’ll set up 1:1 intro meetings with your team and the rest of the go-to-market team to understand current priorities and roles.

…day 30…

• You’ll deeply understand our target persona, pain points, and use cases.
• You’ll get familiar with our product, how we and our customers use it
• You’ll identify gaps and opportunities in our current strategy 
• You’ll drive some low-hanging fruit projects, e.g. launch announcements, customer stories, etc.

…day 60…

• You’ll share updated content & comms strategy & calendars to drive our brand and help educate our market
• You’ll collaborate with Demand, Product Marketing, and Customer Success to propose a repeatable, scalable process to execute the strategy
• You’ll start building relationships with our content partners and advocates

…day 90…

• You will audit UserGems’ virtual content series process and execution, run a post-mortem review, and turn your findings into a repeatable content playbook.
• You’ll be the primary content manager for customer stories, testimonials, collaborative playbooks, webinars, and other customer-inclusive content. 
• You have developed strong relationships. You understand how to activate and engage customer advocates and key influencers, and you are actively creating content alongside these stakeholders. 

What you’ve accomplished so far:

• You have 4-6 years of experience in content marketing, brand, social media or related field
• You’ve managed a small team of full-time employees or contractors but you’re still scrappy
• You write like you talk
• You hold a high bar for content quality – not only for clarity but also whether the topics are actually interesting for the target audience, i.e. does it pass the eyebrow test
• You’re a creative thinker
• You have strong project management skills
• You like to collaborate with different teams and with stakeholders at all levels
• (Bonus) You have some experience in B2C, e-commerce, or agency

Target annual compensation range: $130k - $145k

Please note, a variety of factors are taken into consideration when determining compensation. The range listed is UserGems’ reasonable estimate of the compensation for this role. Actual amount may be higher or lower, based on non-discriminatory factors such as experience, knowledge, skills, abilities, and location. Final offer amounts may vary from the amounts listed.