Offer summary
Qualifications:
Bachelor's degree in Marketing, Business, Statistics, or related field, 3+ years of experience in digital marketing analytics in a retail or e-commerce setting, Proficiency in Google Analytics, Adobe Analytics, or similar tools, Strong knowledge of attribution modeling techniques and mobile app measurement tools, Track record of successful A/B tests.
Key responsabilities:
- Analyze paid media campaigns and report on KPIs
- Identify trends for optimization strategies
- Provide insights to enhance campaign performance
- Implement advanced attribution models and manage app measurement tools
- Design and execute A/B tests