Senior Paid Social Account Manager

Description

At Accelerated Digital Media, our digital success hinges on both nimbleness and experience. ADM combines the deep industry knowledge of a legacy agency with the flexibility and audacity of a startup. We're seeking a talented and results-driven SEM Account Manager to join our team of marketing experts. If you're passionate about digital marketing, love optimizing campaigns, and are ready to take your SEM skills to the next level, this is the role for you.

Job Summary:

As a Senior Paid Social Manager, you will lead the paid social media advertising efforts for our  innovative & transformative digital health and e-commerce clients. You will be responsible for developing and implementing paid social strategies, managing campaigns across various platforms, and mentoring a team of paid social account managers. Your role involves optimizing campaigns for optimal performance, staying updated on industry trends, and collaborating with clients to achieve their marketing goals.

Requirements

Responsibilities:

Strategy and Planning:

• Work closely with clients or internal teams to understand campaign objectives and audience targeting.
• Develop comprehensive paid social media strategies aligned with client goals and budget constraints.
• Oversee the creation of detailed campaign plans, including budget allocation and ad creative strategies.

Campaign Management:

• Lead the setup and management of paid social media campaigns across platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
• Oversee the development of ad creatives, including ad copy, images, videos, and landing pages.
• Implement advanced audience targeting and segmentation strategies.
• Monitor campaign performance and make data-driven adjustments to optimize for key metrics (e.g., CTR, CPC, ROAS).

Team Leadership and Mentorship:

• Manage and mentor a team of paid social specialists.
• Provide guidance, training, and feedback to team members to ensure campaign success.
• Delegate tasks and projects, setting performance goals and objectives.

Audience Research and Analysis:

• Conduct audience research and segmentation to maximize ad relevance and performance.
• Utilize audience targeting features and tools offered by social media platforms.
• Implement retargeting and lookalike audience strategies.

Performance Analysis and Reporting:

• Monitor and analyze campaign performance using social media analytics tools.
• Generate regular reports to track KPIs and campaign effectiveness.
• Provide strategic insights and recommendations for continuous optimization and improvement.

Stay Updated:

• Stay informed about industry trends, emerging platforms, and updates in social media advertising.
• Recommend and implement new strategies, features, and technologies as needed.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Business, or related field (Master's preferred).
• Proven experience (typically 5+ years) in paid social media advertising.
• Certification in social media advertising platforms (e.g., Facebook Blueprint, TikTok Academy) is a plus.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent leadership, communication, and collaboration skills.
• Creative thinking and ability to develop engaging ad content.
• Proficiency in social media management and scheduling tools.
• In-depth knowledge of A/B testing and optimization techniques.’

Additional Information:

• This role may require client-facing communication and collaboration with creative teams.
• Adaptability to evolving social media advertising platforms and changing client needs is essential.

A Senior Paid Social Manager plays a pivotal role in the success of ADM’s client’s paid social media advertising campaigns, requiring advanced skills in strategy development, campaign management, team leadership, and continuous optimization.

Benefits

Why Join Accelerated Digital Media:

• We offer a competitive salary and performance-based bonuses.
• We invest in our team by empowering new ideas and providing opportunities for continuous professional development 
• We foster an open, supportive, and productive culture that extends into the homes of our remote workers around the continent.
• We work with innovative & transformative digital health brands as well as the fastest-growing e-commerce companies
• 90% company sponsorship for health, dental, and vision
• 401K with employer match program through Human Interest
• Unlimited paid time off (with the expectation that each team member takes a minimum of 2-weeks)
• We host in-person company-sponsored events multiple times per year as well as monthly virtual company-sponsored activities

How to Apply:

If you're ready to take your SEM career to new heights and be part of a dynamic team that's driving digital success, we invite you to apply! Join us in shaping the future of digital marketing and be a key player in our success at Accelerated Digital Media.

Accelerated Digital Media is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.