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Facebook Ads Manager - Remote Job

Remote: 
Full Remote
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Offer summary

Qualifications:

Proven experience in digital marketing especially in managing Facebook ad campaigns, Familiarity with ad tracking tools and analytical skills.

Key responsabilities:

  • Plan, create, and optimize advertising campaigns on Facebook platform
  • Collaborate with stakeholders to set advertising goals
  • Create visually engaging ad content and manage ad budgets efficiently
  • Analyze campaign metrics and provide insights for optimization
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EnthuZiastic E-learning Startup https://enthu.com/
11 - 50 Employees
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Job description

This is a remote position.

As a Facebook Ads Manager, you will be responsible for planning, creating, and optimizing advertising campaigns on the Facebook platform to achieve marketing and business objectives.

Key Responsibilities:

Campaign Strategy and Planning:
  • Collaborate with clients or internal teams to define advertising goals and objectives.
  • Develop a comprehensive Facebook advertising strategy that aligns with overall marketing goals.
  • Determine target audiences, budget allocation, and ad types.
Ad Creation and Design:
  • Create visually appealing and compelling ad creatives (images, videos, copy) that resonate with the target audience.
  • Ensure ad content complies with Facebook's advertising guidelines.
Ad Campaign Management:
  • Set up and manage Facebook ad campaigns, including ad sets and individual ads.
  • Continuously monitor campaign performance, making adjustments as needed to optimize results.
Audience Targeting:
  • Utilize Facebook's targeting options to reach the most relevant audience segments.
  • Test and refine audience targeting parameters based on campaign performance data.
Ad Budget Management:
  • Allocate and manage ad budgets effectively to ensure the best ROI.
  • Monitor ad spend to stay within the allocated budget.
Ad Performance Analysis:
  • Regularly analyze key performance metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS).
  • Use analytics tools to assess the effectiveness of campaigns.
A/B Testing:
  • Plan and execute A/B tests to assess the impact of different ad elements, including headlines, visuals, and ad copy.
Conversion Tracking:
  • Set up and manage conversion tracking to measure the impact of Facebook ads on website or landing page goals.
Campaign Reporting:
  • Prepare and present regular reports on campaign performance and ROI to clients or internal stakeholders.
  • Offer insights and recommendations for optimization.
Stay Updated:
  • Keep up with the latest trends, tools, and changes in Facebook's advertising platform.
  • Implement best practices and strategies for achieving advertising objectives.

Requirements
Digital Marketing Expertise:
  • Proven experience in digital marketing and, specifically, in managing Facebook ad campaigns.
  • Familiarity with other digital advertising platforms is a plus.
Analytical Skills:
  • Strong analytical and data interpretation skills to make informed decisions based on campaign performance data.
Creativity:
  • The ability to create engaging ad content and visuals that resonate with target audiences.
Technical Proficiency:
  • Proficiency in using Facebook Ads Manager and related advertising tools.
  • Knowledge of ad tracking and analytics tools is essential.
Communication Skills:
  • Effective communication skills to collaborate with clients or team members and present campaign results.
Budget Management:
  • Experience in managing advertising budgets and optimizing ad spend.
Problem-Solving Skills:
  • Ability to identify issues and opportunities for improvement in ad campaigns and develop solutions.
Certifications:
  • Facebook Blueprint Certification or other relevant certifications can be an advantage.
Adaptability:
  • The ability to adapt to changes in the Facebook advertising platform and industry trends.
Organizational Skills:
  • Strong organizational skills to manage multiple campaigns and deadlines simultaneously.

Benefits
  • Opportunity to be a part of a dynamic growth focused tech startup.
  • Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.
  • Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.
  • Fun-loving environment and caring team mates and inclusive culture of the company.

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Problem Solving
  • Adaptability
  • Organizational Skills
  • Creativity
  • Analytical Skills
  • Technical Acumen

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