Sr. Lifecycle Marketing Manager at Los Angeles Times

Join the hundreds of talented and innovative team members who are making an impact every day at California Times, incorporating Los Angeles Times. Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the Los Angeles Times team is the place to be. **

Job Description Summary**

Join the hundreds of talented and innovative team members who are making an impact every day at California Times by supporting the Los Angeles Times, one the most iconic media brands in the nation. Whether you love to tell compelling stories or want to drive our award-winning powerhouse in new directions, the Los Angeles Times team is the place to be.

The Los Angeles Times is seeking a Sr. Lifecycle Marketing Manager that will work closely with the marketing, product, engineering, customer service and data teams to identify opportunities for acquisition, activation, engagement, retention, and winback from new and existing subscribers with measurement, testing and constant iteration being used for continual improvement. **

Job Description**

• Lead the concept, development and implementation of activation, engagement, retention, and winback automations and campaigns for digital subscribers.
• Define strategy and KPI for key retention communications including welcome series, onboarding, engagement, winback and payment failure communications
• Ideate, recommend and execute new subscriber engagement initiatives and tie those campaign’s key performance indicators into larger retention and company goals.
• Own the subscription lifecycle, identify reasons for churn and build both short- and long-term solutions to increase activation rates, reduce churn, and optimize existing efforts.
• Consistently test new ideas, obtaining measurable results that can be used to make business decisions, and partner with the data teams on strategies involving data models and machine learning solutions
• Collaborate on the strategy for retention efforts for all consumer touchpoints.
• Work with the business to optimize our subscription revenue by identifying opportunities and joining discussions with the finance team to project impact and share actual results
• Produce reporting to provide visibility into acquisition, activation. engagement, and retention marketing performance for the rest of the organization and share out on a regular basis to foster team-wide understanding.
• Collaborate with the customer service and product teams to install feedback mechanisms, and take action based on results and analysis.
• Create and execute programs which enhance the benefits of a subscription and resonate with our audiences.
• Partner with events personnel, e-commerce teams, editorial and others to design subscriber-only experiences and benefits among their products and services that contribute to and further value to the consumer.
• Advocate on behalf of subscribers across the company, ensuring all product interactions treat our subscribers in extra-special, clear, customer-oriented, benefits-driven ways.
• Identify and manage key vendors that can enhance loyalty and community development efforts.

Job Requirements

• 7+ years of experience in marketing, with 5+ in consumer marketing
• 3+ years of experience with email marketing and/or lifecycle marketing
• 3+ years of data analysis and reporting
• Experience with marketing automation tools or trigger emails, including tools like Hubspot, Braze, Iterable, Sailthru, Marketo, Klayvio, or Eloqua
• Strong copywriting and editing skills
• Excellent verbal and written communication skills
• Basic understanding of HTML and APIs as it relates to email design
• Experience with integrating marketing analytics into strategy using tools like Google Analytics Ability to clearly measure results and be data-informed when developing strategies
• Excellent time management, planning and organizational skills
• Experience with creating and targeting audience segments through list building and automations
• Experience collaborating with UX design, brand design, or copywriting teams for creative development
• Strong grasp of consumer subscription billing practices plans
• Experience with A/B and multivariate testing, either through email, SMS, or in product

Preferred Requirements

• Bachelor’s degree
• Experience with CDPs, DMPs, product data tools like Amplitude, or similar large data sets
• Experience with Sailthru and LiveClicker
• Lifecycle experience for consumer subscription products
• Remote people management experience

The L.A. Times is an equal employment opportunity employer and welcomes all qualified applicants regardless of race, ethnicity, religion, gender, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristic protected by law. We actively work to create an inclusive environment where all of our employees can thrive. Explore our company history, achievement, values, mission and more on our career site.

The pay scale the Company reasonably expects to pay for this position at the time of the posting is $120,000-$125,000 and takes into account a wide range of factors including but not limited to skill set, experience, training, licenses, certifications, and other business or organizational needs. Compensation will be determined based on the above factors along with the requirements of the position. At The L.A. Times, it is not typical for an individual to be hired at or near the top of the range for the role. Please visit our career site to view the benefits available to our employees.

The Company is a mandatory vaccination employer for COVID-19 and its variants. The Company requires that its employees be fully vaccinated as of their start date. If you require a medical or religious accommodation, we will engage in the interactive process with you. Proof of vaccination will be required prior to start. If we make you an offer and you are not yet vaccinated, we will accommodate a delay in start date.

Thank you for your interest in joining our team at the Los Angeles Times! We look forward to reviewing your application.