Marketing Analyst

The Marketing Analyst will be responsible for collecting, analyzing, and interpreting marketing data to drive informed decision-making and optimize marketing strategies.

Responsibilities:

• Collect and analyze marketing data from various sources, including website analytics, social media metrics, email campaigns, and advertising campaigns.
• Interpret data to identify trends, insights, and opportunities for improvement.
• Develop reports and dashboards to communicate key findings and recommendations to stakeholders.
• Monitor and track the performance of marketing campaigns and initiatives, providing regular updates and insights.
• Conduct market research and competitive analysis to identify market trends, consumer behavior, and industry benchmarks.
• Collaborate with cross-functional teams, including marketing, sales, and product development, to align strategies and objectives.
• Assist in the development of marketing strategies and plans based on data-driven insights and analysis.
• Identify areas for optimization and improvement in marketing processes and systems.

Qualifications:

• Bachelor's degree in Marketing, Business, Statistics, Economics, or a related field.
• Proven experience as a Marketing Analyst or similar role.
• Strong analytical skills with the ability to collect, organize, and analyze large datasets.
• Proficiency in data analysis tools and software, such as Excel, Google Analytics, Tableau, or similar platforms.
• Knowledge of statistical analysis techniques and methodologies.
• Excellent communication skills, with the ability to present findings and recommendations to stakeholders.
• Detail-oriented with a strong attention to accuracy and precision.
• Ability to work independently and collaboratively in a fast-paced environment.
• Prior experience in marketing research, market analysis, or consumer insights is a plus.
• Familiarity with marketing automation platforms and CRM systems is a plus.

The Marketing Analyst opportunity is used to fill high-volume roles or frequently hired positions to be used for future openings. By filling out an application you are joining our LiveMarket, where you have the opportunity to be matched with openings that are the right fit for you. The responsibilities and requirements of each role vary by opportunity. Our team will help guide you on how to best showcase your skills and match you to the right opportunity for you!