Offer summary

Qualifications:

Bachelor's degree in marketing, communications, journalism, or related field, Experience as a social media executive at relevant companies, Expertise in major social media platforms and their advertising algorithms, Understanding of creating and distributing paid ads and engagement metrics.

Key responsabilities:

Manage corporate image via social media platforms

Engage with online community and address incoming inquiries and complaints

Develop marketing strategies with social network influencers for brand promotion

Maintain and update social network pages with compelling content

Progressing from Al Jothen Company in Kuwait to Madi International Co. in Lebanon then UAE, Qatar, KSA, Oman reaching Bahrain indicates the passion for beauty that Madi brothers have toward the wellness of human being, characterized in all beauty concepts like Hair, Skin, Nail, Furniture, Paramedic Equipment, Accessories and SPA. Looking forward to expand its services, the company has developed training centers committed to deliver the latest techniques and technology in the world of beauty to its customers across all its branches in the region. FMCG had a sight from the company, whereby a separate division “FMCG Division” was introduced to the company to cater for upper trade as well as wholesale market. Vertical and horizontal development led the company to be a group of companies that each glow in its respective field and much more to explore. Nowadays, the company owns the biggest and most sophisticated showrooms in the region that provides its customers with the largest variety, convenience and mindfulness as well as giving its world leading brands the right positioning and awareness.

Job description

JOB PURPOSE

Responsible for conducting the communication of the corporate image through social media. Good Experience in Facebook, Instagram and Snapchat Ads.

Work Location : Lebanon

KEY ACCOUNTABILITIES

1. Monitors company online communities and presence;

2. Makes initial responses to inquiries, complaints, comments, and other contacts generated through social media and coordinates escalations or further communications;

3. Pushes the company message to online communities, media, analysts and the general public;

4. Creates marketing opportunities to drive favorable coverage by building relationships with social network influencers;

5. Works on Employer Branding and the employer value proposition.

6. Maintains the social network pages, blog and micro-blogging content for internal and external communications;

7. Stays up-to-date with the latest trends and changes of Social Media Industry Knowledge;

8. Respects all of the company's internal rules, policies and procedures;

9. Analyzes and fills all required reports on daily, weekly, monthly and yearly bases;

10. Sets a good example regarding punctuality, hygiene, attendance and attitude;

11. Performs other duties in line with scope of work and as assigned by the direct Manager.

Person's Requirement

Degree in marketing, communication studies, journalism, creative writing, or similar.
Experience as a social media executive at a similar company.
Expert knowledge of all leading social media platforms, including their algorithms (Meta, Google ads, TikTok, Snapchat)
In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
Ability to create authoritative and persuasive texts.
Flexible and engaging writing style.
Knowledge of pertinent engagement metrics.

Required profile