Regional Sr. Social Media Executive

Regional Senior Social Media Executive

Who We Are

Greenpark's continued success is built upon the quality of the assets we deliver.  

Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.  

Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.  

This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.  

What The Job Covers

Account Management & Project Management  

• Be client’s day-to-day point of contact and partner for all things pertaining to social media
  
• Management of social media and influencer engagement efforts  

• Assist in growing the social media business through pitches and proposals  

Social Media & Outreach Strategy and Management 

• Spearhead and lead all Social Media efforts in the local market and act as a guardian of brand’s content and social strategy for local market’s social channels.
• Working closely with other social media team members, to ensure local brands efforts is aligned accordingly. 
• Keeping up to date with brand’s industry and social platforms – making proactive recommendations based on trends and insights.
• Be the brand ambassador, attending events: to create unique branded content for social (press events/launches/interviews of bloggers and talent etc.) 
• Set up and manage local retailer/influencer/brand partnerships and competitions on social platforms.
• Community management across channels – responding and replying to comments and queries in a timely manner.
• Bring together data, research and understanding to create tailored social media strategies.

Content Management 

• Write, plan and schedule monthly content calendar based on the brand’s editorial and marketing activities, local events / occasions and content pillars. Own the monthly social calendar and plan and deliver content for the month.
  
• Identify key conversation points / topics of interest by community channeled through Direct Messages / community groups, use insights gathered to plan upcoming content for Social Media. 
  

• Help with creative ideas around improving our social presence and be responsible for keeping on top of social media developments and trends in your market.
  
• Work closely with the Social Media team with our creative production team to bring original, highly creative and engaging content ideas to life through social media content 

Reporting:  

• Monitor and analyze social media and outreach performance, subsequently derive insights, learnings and recommendations through our bi-weekly updates with the client and monthly reporting 
  

• To monitor and track the performance of strategies ensuring continuous high levels of performance. 
  

Who We Are Looking For

• 3+ years of social media, community management, influencer engagement or related position
• Bachelor’s Degree in a relevant field
• Fluent in English
• Prior experience at a marketing role either in an agency or on the brand side
• Excellent written and verbal communication skills 
  

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