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Paid Search Specialist

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Anywhere

Offer summary

Qualifications:

2+ years of hands-on experience managing SEM campaigns, particularly on Google properties including YouTube., Strong foundation in performance marketing and a passion for optimization and creativity., Familiarity with direct-to-consumer business models and performance marketing metrics is preferred., A degree in Business, Marketing, or a related field is welcome but not required..

Key responsibilities:

  • Lead the vision, strategy, testing, and execution of paid search channels including Google Ads and YouTube.
  • Conduct keyword research, bidding strategies, and budget allocation to meet performance goals.
  • Collaborate with cross-functional teams to enhance the effectiveness of paid search campaigns.
  • Analyze and report on key metrics, sharing insights with the growth team and broader organization.

Ritual logo
Ritual https://ritual.com
51 - 200 Employees
See all jobs

Job description

About Ritual
Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world’s leading scientists, researchers and advisors, we’re developing a new standard of high-quality, traceable daily products across new categories. Hundreds of thousands of customers across generations trust us, and we are growing quickly. 
 
We’ve built a team of over 120 (and counting) curious skeptics, world-class scientists, unconventional artists, expert marketers, and analytical strategists. We’re venture-backed and based in sunny Los Angeles. If you’re looking to challenge the status quo and be challenged to do the best work of your career, join us.

Essential 
Ritual is seeking a Paid Search Specialist to help drive the expansion of our Paid Search portfolio. You’ll join our Growth Marketing team, which is focused on acquiring new customers efficiently and effectively. We’re looking for someone with a strong foundation in performance marketing—particularly search engine marketing—and a passion for optimization, creativity, and collaboration.
This role is ideal for someone with 2+ years of hands-on experience managing SEM campaigns across Google properties, including YouTube, who thrives in fast-paced, cross-functional environments and enjoys experimenting, learning, and iterating.

What You'll Do:
  • Lead the vision, strategy, testing, and execution of Ritual’s paid search channels—including Google Ads (across all properties, including YouTube) and support for SEO optimization.
  • Conduct keyword research, testing roadmaps, bidding strategies, and budget allocation to help hit or exceed performance goals.
  • Collaborate with teams across growth product, creative, and analytics to improve the effectiveness of paid search campaigns.
  • Partner on go-to-market strategies for new product launches, creative and channel expansion on YouTube, shopping feed testing and management, and SEO updates.
  • Analyze and report on key metrics, sharing insights with the growth team and broader organization.
  • Stay up-to-date on emerging trends in search engine marketing and the digital marketing landscape.

    • Who You Are:
  • Experienced in Paid Search: You’ve scaled search channels before and are comfortable managing product feeds, Google Shopping, and YouTube campaigns.
  • Hands-On with Google Ads: You’re skilled in bid management, keyword targeting, and campaign optimization across search, shopping, and video. (Google Ads certification is a plus, but not required.)
  • Data-Informed: You use data to guide your strategy and enjoy building and refining tests that yield insights.
  • Action-Oriented: You’re comfortable translating strategy into execution, and you thrive on achieving measurable results.
  • Organized and Detail-Oriented: You approach your work with care and structure.
  • Creative Problem-Solver: You draw from multiple sources of insight to create and execute thoughtful, strategic solutions.
  • Collaborative: You communicate well and enjoy working with cross-functional partners in creative, brand, product, and analytics.

    • What You Need:
  • Education: A degree in Business, Marketing, or a related field is welcome—but not required. We value practical experience, learning, and growth just as highly.
  • Experience: 2+ years of hands-on paid search experience.
  • A growth mindset, comfort with data, and enthusiasm for both testing and scaling.
  • Familiarity with direct-to-consumer business models and performance marketing metrics.
  • A collaborative, team-first attitude.

    • Compensation and Benefits:
  • Pay Range:  $70,000 - $110,000
  • Your base salary is one part of your total compensation package. The salary range represents the entire compensation range for this position. Exact compensation will depend on a number of factors, which may include the successful candidate's skills, level, years of experience, technical expertise, and other qualifications. Not all candidates will be eligible for the upper end of the salary range. This role is also eligible for equity + generous benefits + 401k + unlimited PTO etc - see our list of perks/ benefits below.

    • Additional Compensation, Perks and Benefits:
  • 401k Match - Up to 4%
  • Medical/Dental/Vision/Life Insurance
  • Healthcare & Dependent Care FSA
  • Equity participation in the form of stock options
  • 12 weeks of Parental Leave after 180 days of employment, or 20 weeks of Parental Leave after 1 year of service, and up to 4 weeks of Flex Time for birthing parents upon return from Leave
  • Talkspace access for mental health support 
  • Pet Insurance discount
  • Non-accrual and flexible PTO (10 days minimum)
  • 18 paid company holidays + additional days for extended weekends. 
  • 10 Wellness Days (Final Friday of each month)
  • 2 Days to volunteer (Days of Action)
  • Focus Fridays (used for self-development, heads-down work, community group meetings and 1:1TBs)
  • Free Ritual subscription during your time with us
  • Maven Clinic Family Planning platform
  • Annual Wellness stipend
  • Monthly Childcare Allowance
  • Technology Allowance
  • New hire Work from Home stipend
  • Bi-Annual Performance Reviews
  • Bi-Annual in-person company events
  • Monthly wellness activities 
    • Why Ritual?
    Since launching in October 2016, Ritual has grown to be a cultural revolution in the health industry. We’re not about pseudoscience, half-truths or health fads. We are simple, effective, and backed by real science.


    Ritual is an Equal Opportunity Employer. We are committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.

    Required profile

    Experience

    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    SEMrush (Software)Organic SearchGoogle AdsSearch Engine OptimizationMarketing Performance Measurement And ManagementAnalyticsBid ManagementCost AllocationKeyword ResearchGoogle ShoppingCampaign ManagementDirect-to-Consumer (DTC)

    Other Skills

    • Collaboration
    • Communication
    • Detail Oriented
    • Creativity
    • Problem Solving
    Are you interested?

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