Cority gives every employee from the field to the boardroom the power to make a difference, reducing risks and creating a safer, healthier, and more sustainable world. For over 35 years, Cority’s people-first software solutions have been built by EHS and sustainability experts who know the pressures businesses face. Time-tested, scalable, and configurable, CorityOne is the responsible business platform that combines datasets from across the organization to enable improved efficiencies, actionable insights, data-driven decisions, and more accurate reporting on performance. Trusted by more than 2,000 organizations worldwide, Cority deeply cares about helping people work toward a better future for everyone. To learn more, visit www.cority.com.

Cority is the global enterprise EHS software provider creating industry-leading technology to empower those who transform the way the world works.

For over 35 years, Cority has been powered by the spirit of innovation, deep domain expertise, and a commitment to integrity that enables higher levels of operational and sustainable performance with the most comprehensive, human-centered, and secure SaaS platform to help workers and businesses thrive in 100 countries around the world.

The company enjoys the industry’s highest levels of client satisfaction and has received many awards for its strong employee culture and outstanding business performance. To learn more, visit www.cority.com.

WHAT’S IN IT FOR YOU?

At Cority, we keep abreast of the changing labour market to ensure that our employees are paid based fairly and equitably based on their skills, years of experience, education and functional experience. Employee health and well-being are at the core of what we do. Competitive health benefits, dental plans, fitness allowance, health care spending account, retirement savings plan, work from home, as well as subsidized internet provide employees and their families support and flexibility.

We pride ourselves on our values-driven, performance oriented, dynamic and growth focused culture. The leadership team strives to create a meaningful work experience for employees through challenging work projects and employee recognition. Our HR team ensures our employees have opportunities to get social through corporate volunteering and social happy hours both in office and virtually.

Job enrichment, employee development and career planning are our priority. Cority ensures that employees have their skills and certifications up-to-date with our annual training allowance. Internal Recruitment, Departmental Conferences, Group Training Programs, and High Talent Programs are some of the ways that we hone skills and grow talent within the company.

POSITION SUMMARY:

Cority is seeking a Digital Marketing Specialist to partner closely with marketing leadership and the Digital & Brand Team to assist in the development and implementation of a comprehensive digital strategy with a specific focus on increasing both organic and paid traffic, improving engagement & conversion rates, enhancing user experience, and search engine optimization. This role will be responsible for supporting the management and execution of customer acquisition programs across multiple digital channels to drive growth in all stages of the marketing funnel.

Primary Responsibilities:

SEO, SEM, & Advertising

Perform ongoing paid keyword discovery, expansion, and optimization (Google Ads, Bing)

Leverage a holistic strategy and coordination of search marketing activities across paid and organic channels while considering social media opportunities and influence

Assist in the creation and implementation of an ongoing SEO program that is constantly monitored and optimized

Consult on multi-lingual, multi-regional, and global SEO strategy

Continually identify opportunities for improvement in digital marketing activities as they relate to lead generation campaign strategies across PPC, SEO, and social media channels.

Develop, implement, and optimize link-building strategies

Manage updates and conversion optimization strategies for additional advertising channels such as paid social, ensuring cohesive cross-channel marketing via advertising that supports department and company strategies and goals

Analytics & CRO

Ensure that the leads provided to internal resources (e.g., sales, etc.) are accurately routed through back-end operations

Continuously evaluate the quality of leads generated by digital marketing activities and work to maintain/improve quality while optimizing conversion rates for target personas from ICP organizations

Manage, and report regularly on campaign and channel performance for owned channels (e.g., ROI, leads, conversions, engagement etc.)

Drive A/B testing process within SEM and landing pages, reporting and acting on results to drive CRO

Collaborate with internal and external resources to manage and resolve SEM & SEO priorities

Collaborate with solutions marketing and brand communication team members on the creation of ad copy and landing pages

Support the optimization of digital operations through marketing automation tools, CRMs, website, and broader marketing tech stack

Requirements/Qualifications:

Minimum of Bachelor’s degree from college/university

3+ years of relevant work experience in digital marketing with a focus on B2B SaaS or software experience

Background or experience in any of the verticals or markets that Cority serves is a plus, including environmental, health, safety, sustainability, quality

3+ years of progressive experience in the digital marketing space

3+ years of hands-on experience with SEO and SEM (Google Ads, Bing, LinkedIn)

Obsessed with optimizing paid advertising channels to get the most out of a budget

Informed and on top of digital and search marketing trends with a perspective and action plan for a future without 3rd party cookies

Working knowledge of marketing automation tools such as Salesforce, Marketo, Qualified

Ability to operate and excel at strategic and tactical levels

Some to advanced knowledge of HTML, CSS, JS, XML

Comfortable in a PC & Microsoft business tools environment

Exceptional communication and collaboration skills with colleagues in cross-functional teams

A dual-minded approach: You’re highly creative and a digital marketing connoisseur but can also be process-driven, think scale, and rely on data to make decisions

Demonstrated understanding of a B2B marketing funnel and how to align digital marketing with customer journeys

Great interpersonal skills and ability to interact with the audience and colleagues across the globe in a polished and professional demeanor

Highly organized, detail-oriented with the ability to project management effectively with decentralized, cross-functional teams

Outstanding problem-solving skills and capacity to manage multiple priorities in a fast-paced and deadline-driven environment

Strong, reliable internet connection

Cority is committed to a diverse and inclusive work environment. Cority is an equal opportunity employer and does not discriminate based on race, nationality, gender, gender identity, sexual orientation, protected veteran status, age, disability or any other legally protected status. For applicants who would like to request for accommodation please send an email to hr@cority.com.

Digital Marketing Specialist

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