VP - Partnerships

We are seeking a dynamic and strategic Vice President of Partnerships to lead and scale a diverse partnership portfolio that accelerates Dynata’s product innovation, data commercialization, and revenue growth. Reporting to the Chief Product Officer, the VP of Partnerships will be responsible for identifying, negotiating, and operationalizing high-impact partnerships across the insights, ad tech, data, and AI ecosystems. 

This role is ideal for a cross-functional leader with deep industry relationships, technical fluency, and a sharp eye for business opportunities that create long-term value. 

Key Responsibilities 

1. Survey Platform Partnerships 

• Establish and expand partnerships with survey programming and reporting platforms to ensure that Dynata’s sample is natively integrated and easily purchasable on partner platforms. 

• Drive reciprocal integrations that embed partners’ scripting and programming tools into Dynata’s core platform to enhance client experience and stickiness. 

• Drive integration of Dynata’s quality solution into scripting platforms. 

2. Ad Tech & Activation Partnerships 

• Develop and nurture strategic alliances with ad tech platforms (DSPs, DMPs, CDPs, ID providers, etc.) to power Dynata’s audience activation and media measurement offerings. 

• Collaborate with product and data science teams to ensure data fidelity, scale, and privacy compliance across integrations. 

3. Data Enrichment Partnerships 

• Identify and structure deals with data companies (e.g., retail, purchase, location, behavioral data providers) to enrich Dynata’s datasets. 

• Build and manage connections that enable deeper attribution, targeting, and ROI analysis across research and marketing use cases. 

4. AI & Technology Partnerships 

• Scout and engage with AI companies offering products and technologies that can enhance Dynata’s core business—such as synthetic data, automated insight generation, panel optimization, etc.  

• Facilitate tech integrations that augment Dynata’s data capabilities and unlock new product opportunities. 

5. Cross-functional Leadership & Deal Execution 

• Collaborate cross-functionally across product, sales, engineering, legal and finance to bring partnerships from concept to execution. 

• Serve as the executive owner for each deal lifecycle—from sourcing and negotiation to integration and performance tracking. 

• Ensure each partnership is aligned with Dynata’s long-term strategic objectives and delivers measurable business outcomes. 

Qualifications 

• 10+ years of experience in partnerships, business development, or product strategy—ideally in market research, ad tech, data platforms, or SaaS. 

• Strong and trusted relationships with senior leaders across the market research and insights ecosystem. 

• Proven ability to lead complex, multi-party partnership negotiations involving technology, data, and commercial considerations. 

• Technical fluency with APIs, data platforms, privacy protocols, and software integration models. 

• Deep understanding of data governance, privacy regulations (e.g., GDPR, CCPA), and identity resolution. 

• Exceptional communication and influencing skills; able to operate credibly at both executive and operational levels. 

• Entrepreneurial mindset, with a bias toward action and results. 

• Bachelor’s degree required; advanced degree (MBA or technical) preferred. 

At Dynata, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. Dynata welcomes and encourages applications from people with disabilities. We are committed to an inclusive work culture for all our employees. Accommodations by request can be made for all aspects of the selection process.

Dynata is also an affirmative action employer OE/Minority/Female/Veteran/Disabled/Sex/Sexual Orientation/Gender Identity or Expression/Race/Color/National Origin/Age/Religion/Genetic Information/Marital Status/Height/Weight or any other legally protected category defined by applicable federal state or local laws and ordinances, so as to further the principles of equal employment opportunity.

The base salary range for this position in is $140-150/yr plus 60-70% bonus target; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. In addition to a full range of medical and other benefits, dependent on full-time employment status.