Performance Marketing Manager

👋 Who are we?

Nordhealth is a publicly listed, fast-growing SaaS company on a mission to redefine digital care experiences in healthcare. Our flagship product, Provet Cloud, is a leading veterinary practice management system (PIMS) trusted by over 40,000 veterinary professionals across more than 9,000 clinics in 25+ countries.

We’re helping veterinary practices thrive through software that’s powerful, intuitive, and built for growth. As we continue expanding in key markets including North America, the UK, and Southern Europe, we’re looking for a Performance Marketing Manager to own and accelerate our digital acquisition strategy. This role will be central to how we drive pipeline, scale our presence, and turn paid and organic efforts into measurable, repeatable growth.

About the role

Provet Cloud is looking for a Performance Marketing Manager to take full ownership of our digital acquisition engine — across paid search, paid social, SEO, and conversion performance. This role will manage both strategy and execution in multiple markets, ensuring that our marketing investments are consistently driving pipeline growth, with clear accountability and forward momentum.

You’ll work closely with our regional growth marketers, content and product marketing, and our website agency partner to turn marketing investments into measurable, high-quality demand. This is a critical role. We’re not looking for someone to keep campaigns running — we’re looking for someone to optimize, question, and improve how we show up across digital channels. 🚀

What You'll Own

• Paid Media Strategy & Execution

  • Run & optimize Ad campaigns across Google, LinkedIn, Meta, and Microsoft, while also evaluating other channels around additional opportunities for growth

  • Own budget pacing, creative rotation, testing plans, and reporting

  • Build funnel visibility - from click to MQL to closed-won

• SEO & Organic Growth

  • Build and execute SEO strategy (on-page and off-page) to increase qualified organic traffic

  • Use tools like Ahrefs, SEMrush, and Screaming Frog to drive rankings and improve content performance

  • Partner with content and growth teams on landing page strategy and conversion flow

• Analytics, Tagging & Optimization

  • Manage and implement tracking across all digital channels (GTM, Meta Pixel, HubSpot, Google Analytics)

  • Build dashboards and reporting via Looker Studio, HubSpot, or GA to monitor CPL, CAC, and conversion rates

  • Identify gaps in funnel performance and surface improvement areas

• Website Strategy & Management

  • Oversee our external website partner on day-to-day execution and roadmap delivery

  • Ensure the HubSpot CMS site is optimized for performance, SEO, and campaign execution

  • Drive landing page performance with a CRO mindset

What Success Looks Like

Ideally, you have already gained some experience from working in a fast growing, global SaaS company. In addition, our humble wishlist includes:

• You’re improving conversion rates and CPL/CAC across our top channels and campaigns — not just reporting them

• You proactively recommend campaign strategies that support regional goals and marketing calendar

• You’re seen as a trusted partner by the Growth team, not just a channel owner

• You surface meaningful insights from data and act on them

• The pipeline tied to paid + organic marketing is growing quarter over quarter

What We're Looking For

• 6+ years in digital or performance marketing roles at a B2B SaaS or growth-stage company

• Hands-on experience running campaigns across Google, LinkedIn, Meta

• Strong understanding of SEO principles and tools (Ahrefs, SEMrush, Screaming Frog, etc.)

• Experience with HubSpot CMS or similar platforms for web execution

• Confident with analytics platforms (GA4, GTM, Looker Studio, etc.) and marketing attribution logic

• You’re a collaborator and a problem-solver — you work in partnership, not in isolation
  

What’s in it for you?

At Nordhealth, we do things a little bit differently. We value continuous improvement, diverse teams and autonomy which drive our collaboration. Our global healthcare domain is rapidly developing and we are seeking colleagues who enjoy working in this type of environment. 🌎

In addition, we offer:

• The chance to work in a meaningful industry and in a fast-growing, global company on a path to changing digital healthcare

• Competitive compensation and benefits

• Learning and professional growth opportunities

• The tools you need, and enjoy using

• Frequent company events and talented colleagues from around the world

If you enjoy working in a fast-growing and international environment with the possibility to make an impact, this might be the perfect job for you. Apply now! We'll fill the position as soon as we find the right person.