Multimedia and Content Specialist

Were looking for a Multimedia and Content Specialist who combines creativity with technical expertise to produce, manage, and optimize engaging digital content across various channels and marketplaces. This role involves creating and maintaining high-quality product images, videos, banners, and other multimedia assets that align with brand standards and drive customer engagement. Additionally, you will be responsible for content writing to craft compelling product descriptions, promotional copy, and other written materials that enhance the overall brand voice.

You will also leverage AI tools and innovative technologies to enhance content production efficiency and quality, ensuring consistency and timely delivery across platforms. The ideal candidate is detail-oriented, adaptable, and skilled at balancing creative vision with technical execution to support dynamic eCommerce and marketing needs.

ESSENTIAL JOB FUNTIONS:

• This job operates in an office environment which routinely uses standard office equipment.

• The Employee is required to stand, walk, bend, use his/her hand to handle or feel objects, or tools, reach with hands and arms, talk and hear for extended periods of time.

• Frequently standing/sitting/walking up to 8 hours per day

• Frequently using hands/arms up to 8 hours per day

• Moderate noise level

• Frequently viewing a computer monitor screen up to 8 hours per day
  

DAILY TASKS:


• Develop, edit, and optimize multimedia contentincluding product images, videos, animations, infographics, and bannersto effectively tell the brands story.

• Produce high-quality, on-brand, scalable graphics and ensure consistent, timely delivery.

• Write clear, engaging, and SEO-friendly copy for product descriptions, promotional materials, emails, and digital content.

• Manage digital asset libraries with proper tagging, organization, and version control.

• Upload and maintain content across eCommerce platforms (Amazon, Shopify, Walmart, Etsy) and marketing channels.

• Create compelling product visuals with overlays, text, and graphics to boost engagement and conversions.

• Use AI tools for content creation and enhancement, including image generation, video editing support, and copywriting assistance.

• Edit and refine designs and copy into finished products, seeking regular feedback to improve style and execution.

• Collaborate with creative, marketing, merchandising teams, and stakeholders to align content with brand and campaign goals.

• Support campaign execution and contribute ideas in creative team meetings.

• Optimize multimedia assets and written content for SEO, accessibility, and platform requirements.

• Monitor content performance and use data to improve effectiveness and user experience.

• Assist with ad-hoc projects and maintain flexibility to support team needs.

• Stay updated on industry trends and best practices to continuously enhance content quality.
  

SKILLS AND QUALIFICATIONS:


• Experience in multimedia content creation, digital asset management, or a related role

• Proficiency with Adobe Creative Suite (Photoshop, Premiere Pro, Illustrator), Canva, or similar creative tools

• Experience with video editing tools (Adobe Premiere, Final Cut Pro, or similar) is a plus

• Familiarity with AI-powered content creation tools (ChatGPT, DALL·E, Midjourney, Jasper, etc.)

• Understanding of SEO best practices for multimedia content

• Basic knowledge of HTML/CSS for content formatting

• Knowledge of eCommerce and marketplace platforms including Amazon Seller Central, Shopify, Walmart, Etsy

• Strong organizational skills and attention to detail

• Excellent collaboration and communication abilities

• Experience creating A+ Content, Enhanced Brand Content, or marketplace storefront visuals

• Familiarity with motion graphics or animation tools (After Effects, Canva Pro)