Audience Development Manager

WTWH Media is seeking an Audience Development Manager to join our dynamic team and lead growth initiatives for publications and products in our Healthcare vertical. The Audience Development Manager will be a strategic thinker and problem solver, with a track record of driving growth and customer engagement through creative, data-driven programs. This role will be instrumental in guiding WTWH Media through the next phase of growth for our company across our healthcare channel. The ideal candidate will be experienced in audience development and digital marketing and prepared to drive user acquisition and retention through paid advertising, email marketing, content initiatives and more.

Key Responsibilities

• Grow audiences for paid subscription programs, newsletters, webinars, and live events
• Increase the retention rate of customers who are currently on subscriptions, win back cancelled subscribers, and encourage customers to repurchase & upsell based on their hair goals
• Plan and execute paid acquisition campaigns via LinkedIn, Facebook, and other channels
• Develop and execute programs to build out 1st-party data profiles
• Analyze customer data to identify key insights and trends and use these insights to inform the development of targeted and relevant campaigns
• Build and manage customer journeys, segmentation, loyalty propositions, and retention programs
• Collaborate with cross-functional teams, to ensure seamless integration of programs and initiatives and ensure our programs reflect multiple customer touchpoints and customer types
• Manage email marketing schedules
• Improve, monitor and execute performance and database reporting to support business goals and ensure we’re hitting key KPI’s
• Stay abreast of industry trends and emerging technologies and incorporate these into the strategy
• Supervise supporting member(s) of the audience team

• 5+ years of experience with audience development in a media organization
• Experience managing and growing paid subscriber bases
• Bring a data-first mindset, with ability to analyze marketing data (e.g., Google Analytics, Lytics)
• Serve as a digital thought leader, driving strategy behind activation for responsible channels and partnerships
• Track record of success with paid audience acquisition campaigns
• Good communicator, team player, ability to transmit messages cross-functionally and manage senior stakeholders
• Strong project management skills, with the ability to manage multiple projects and priorities effectively
• Readiness for continuous improvement and professional development; proactively share recommendations, optimizations, and new opportunities; bring forward suggestions for improvements in ways of working 

We offer

• Competitive salary and fully remote work environment 
• Premium medical, dental, vision and other health plans – you choose what fits your needs
• Full vested 401(k) match to help you prepare for your future
• Generous paid time off, including vacation, sick, float, bereavement, 12 office holidays and flexible working hours
• Supportive work/life balance and paid parental leave
• Dynamic, dedicated, fun and hard-working environment
• Collaborative work environment in a growing market, consistently ranked as a Top Workplace and included on the Forbes 5000 Fastest Growing Companies for 5+ years

ABOUT WTWH MEDIA

WTWH Media (www.wtwhmedia.com) is an award-winning, digital first B2B media and marketing company that connects brand marketers with targeted, hard-to-reach audiences. WTWH Media serves three core industry verticals, including (i) Engineering, (ii) Healthcare & Life Sciences, and (iii) Foodservice, Retail, and Hospitality. The company’s content is delivered through an omnichannel strategy consisting of 80+ websites, e-newsletters, sponsored content, social media management, in-person events, virtual events and webinars, podcasts, and nine brand to demand print publications. Founded in 2006, WTWH Media LLC, a multi-year Inc. 5000 honoree and repeat Best Workplace winner, is an integrated B2B media company with more than 80+ websites, 12 in-person events, seven print publications and custom digital marketing services. WTWH recognizes two main drivers in the marketplace, among many others, that set the pace and tone of its businesses: media consumption has changed forever, and continues to evolve at an extremely fast pace & marketers must have increasing ROI to justify marketing investment.

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