Vice President, U.S Sales

The Vice President, U.S. Sales is responsible for leading a high-performing direct and indirect sales organization and driving Cerapedics’ go-to-market strategy across the United States. This senior leader will develop and execute commercial strategies that accelerate revenue growth, increase market penetration, and optimize channel performance.

Reporting to the Chief Commercial Officer, the Vice President will oversee strategic planning, resource deployment and team development to ensure organizational goals are achieved. This role requires a collaborative and performance-driven leadership style, with a focus on accountability, compliance and continuous improvement.

Cerapedics’ operational headquarters is in Denver, Colorado. However, the Vice President, U.S. Sales can live and work in another location as needed.

Key Responsibilities

Sales Strategy & Execution

• Develop and implement commercial strategies to achieve sales, profitability, product      mix, and market share goals.
• Design and refine the sales organization structure, including direct and agent-based      models.
• Lead the transformation of channel management, including agent profiles,      compensation, and performance expectations.
• Set and optimize quotas, incentive plans, and distribution costs aligned with      company objectives.
• Oversee forecasting, territory alignment, budgeting, and resource planning.

Leadership & Talent Development

• Build and lead a high-performing, mission-driven sales team with a strong culture of      accountability, customer focus, and compliance.
• Act as an example to the organization of customer focus through engagement with distributors,      surgeons, and hospitals.
• Attract, retain, and develop top sales talent across both direct and indirect      channels.
• Serve as a coach and mentor to sales leaders, promoting a results-oriented and      customer-focused culture.
• Lead change management initiatives to support the continued commercial evolution.

Operational Excellence

• Drive monthly, quarterly, and annual cadence to monitor and manage sales performance metrics, budgets, and expenses.
• Collaborate cross-functionally with Marketing, Medical Affairs, Operations, and other functions to ensure commercial alignment and ecosystem effectiveness.
• Drive customer feedback in to all aspects of the organizational DNA to ensure the company connects with the market
• Lead the ongoing development of compensation and training programs to maintain a competitive edge.
• Ensure adherence to regulatory requirements and company policies, including HIPAA compliance.

Cross-Functional Collaboration & Influence

• Build strong, trust-based relationships across the organization to ensure alignment on sales strategy, product priorities, and market messaging.
• Act as a strategic partner to Marketing, Medical Affairs, Product Development, and Operations to ensure sales efforts are fully integrated with broader company goals.
• Effectively influence stakeholders at all levels through transparent communication, shared problem-solving, and a collaborative approach to driving results.

Expected Outcomes

• Build and lead a cohesive, high-performing sales team—both direct and indirect—with clear roles, responsibilities, and shared goals that trusts and feels tightly  connected with the entire organization.
• Implement scalable sales tools, training programs, and performance metrics that enhance execution and allows the organization to have a clear understanding of priorities and actions.
• Deliver sustained, measurable revenue growth in alignment with the company’s annual operating plan.

Ideal Experience

Industry Knowledge

• 15+ years of progressive sales leadership experience in the medical device industry, with at least 10 years of experience in spine or spinal biologics and 5 years of experience in core spine. 
• Prior experience as a U.S. Vice President of Sales at both large and emerging companies OR prior experience leading a region or area with revenue in the range of $100M to $300M.

Leadership & Performance

• Success building, developing, and leading results-focused teams with a strong performance culture – and the ability to be coached through the process.
• Direct sales leadership of a team greater than 50 people with manager of managers experience
• Proven ability to execute a sales cadence (leveraging sales analytics) and then articulate both the plan – and needs – to executive leadership to allow the organization to do all needed to exceed goals. 

Commercial Strategy & Execution

• Proven experience launching new products and driving customer demand in a complex sales environment.
• Demonstrated ability to leverage clinical data, including PMA or Level 1 evidence—to drive adoption of transformational med-tech products.
• Proven experience initiating and driving successful organizational change initiatives to positively impact an organization

Channel Leadership

• Track record of leading both direct sales teams and independent agents/distributors, preferably in a hybrid model.
• Expertise in optimizing channel effectiveness, managing change, and scaling commercial infrastructure.
• Direct experience selling or converting customers (surgeons, sales, or hospitals) through the use of clinical expertise.

Critical Leadership Capabilities

Leading & Developing People

• Builds and inspires a high-performance team through clear expectations, coaching, and feedback.
• Delegates thoughtfully to empower others and focus on strategic priorities.
• Establishes individual and team goals, tracks performance, and ensures accountability.

Driving Results

• Sets ambitious, achievable goals aligned with company objectives and holds the team accountable for exceeding them.
• Drives monthly, quarterly, and annual cadence to execute a sales plan and clearly articulates this plan – along with needs to win – on a regular basis to executive leadership.
• Identifies and seizes new business opportunities that advance organizational priorities.

 Customer Focus

• Leads by example through direct selling capability to surgeons, sales, or hospitals.
• Always thinking through the lens of the customer to drive the internal change needed to remove barriers keeping the organization from meeting targets.
• Consistently brings the voice of the customer front and center to the organization. 

Bold Thinking

• Uses data, market insights, and logic to challenge assumptions and drive action to shape both short term and long term plans.
• Anticipates market shifts along with organizational barriers and proactively adjusts sales strategy to stay ahead of the curve.
• Communicates with candor and transparency to drive impact to company-wide strategy in both short and long term.

Cross-Functional Collaboration & Influence

• Cultivates strong relationships across departments to align sales with marketing, product, and operations strategies.
• Fosters a collaborative, transparent working environment that encourages debate, problem-solving, and shared ownership of outcomes.
• Influences at all levels of the organization through credibility, communication, and trust-building.