Offer summary

Qualifications:

2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce., Skilled in copywriting and creating messages that convert., Strong technical CRM skills including segmentation, tagging, APIs, and integrations., Proficiency with Klaviyo or Netcore is strongly preferred..

Key responsibilities:

Take full ownership of email, SMS, and push marketing channels focusing on key performance metrics.

Design and optimize advanced automation flows and customer segmentation strategies.

Lead the planning, creation, and scheduling of all marketing campaigns in alignment with brand voice.

Track, analyze, and report on key email and CRM metrics to refine future strategies.

Job description

Email Marketing and CRM Specialist — Challenge, Inspire and Grow with us at Miss Amara

Do you absolutely love email marketing and everything it entails? Are you obsessed with understanding the customer and showing them exactly the right message at the right time?

We are looking for a superstar Email Marketing & CRM Specialist to help us transform the way rugs are sold online This is a full-time remote role.

About Us

We’re growing here at Miss Amara — fast. We’re reinventing the way that customers buys rugs online, innovating how people buy rugs through industry-first technology and a best-in-class customer experience. Since launching in 2014, Miss Amara has experienced rapid growth and is now regarded as one of the emerging e-commerce leaders in the APAC. We've received industry recognition for our innovation, customer-first mindset and growth trajectory, including:

Ranked 56th in the Australian Financial Review (AFR) Fast 100 Growing Companies 2022
Winner, National Retail Awards - Best Retail Marketing & Best Medium Online Retailer of the Year 2023
Winner, Australia Post ORIA Awards - Best Online Retail Marketing 2023

Our plan: To be the number one global retailer for rugs.

Miss Amara was founded with one mission - to create the best possible experience for people shopping for rugs online. Miss Amara is made up of a team that is (crazy) passionate about what they do, and strive to create a team culture that is vibrant, dynamic and supportive.

We are shaking up the homewares industry with innovative technology that removes the biggest pain points in buying a rug - offering free returns, free styling advice, and industry-first augmented and virtual reality, tools to ensure our customer selects the perfect rug. Our approach is a complete game changer for how customers shop for rugs.

We are building an all-star team to grow our business and be a place that our customers want to return to, time and time again.

The role

You will be responsible for delivering best-in-class customer communication across email, SMS, and push channels.

As an Email Marketing & CRM Specialist, your goal is to engage, convert, and retain customers through data-driven, on-brand messaging—while continuously optimizing campaigns and automations to drive revenue and improve customer experience. Your work will directly contribute to overall company performance, including NPS and customer satisfaction.

You will:

Take full ownership of Miss Amara’s email, SMS, and push marketing channels, with a focus on key performance metrics such as revenue per recipient, open and click-through rates, unsubscribe rates, and total revenue generated. This is a performance-focused role, ideal for someone driven to consistently hit and exceed goals.
Design and continuously optimize advanced automation flows and customer segmentation strategies. While enhancing Welcome and Abandon Cart flows will be part of the role, the goal is to go far beyond standard setups.
Lead the planning, creation, and scheduling of all marketing campaigns. Work closely with the Content Manager to ensure every message is aligned with Miss Amara’s brand voice and aesthetic.
Collaborate with the Customer Experience (CX) team to enhance customer communications, using NPS and other feedback to improve messaging strategy.
Develop detailed briefs for the Content team, using data and past performance insights to guide the creation of high-converting email content.
Continuously test and experiment with subject lines, CTAs, visuals, layout, and other campaign elements to maximize performance.
Partner with the Product team to ensure high-priority items and new arrivals receive appropriate visibility in email campaigns.
Track, analyze, and report on all key email and CRM metrics, using insights to refine future strategies.

The successful candidate

Our new Email Marketing & CRM Specialist will have:

2+ years of hands-on experience in performance-based email marketing, preferably in eCommerce.
Skilled in copywriting and creating messages that convert.
A deep understanding of digital customer behavior and how to drive action through comms.
Strong communicator who can manage briefs, coordinate across teams, and identify bottlenecks.
Excellent prioritization and time-management skills—you thrive in a fast-paced, collaborative environment.
Proficiency with Klaviyo or Netcore (strongly preferred).
Strong technical CRM skills—segmentation, tagging, APIs, integrations, and product feeds.

Why should you join?

Be part of a talented crew — you’ll be a part of a high-growth e-commerce business, with opportunity for career progression as Miss Amara expands into new markets. 👊
Work in unchartered territory — We are disrupting the homewares space using industry-first technology to stand apart from our competitors 💪
Join a truly global team - with team members joining from countries all over the world, we are a truly diverse workforce with a dynamic, fun and engaging company culture! 🌏

If you’re ready to run with momentum and are inspired to join us on our journey to total world domination, we want to hear from you!

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