Offer summary

Qualifications:

3–5 years of experience in product marketing, preferably within SaaS or digital marketing tools., Bachelor's degree in Marketing, Business, Communications, or a related field required., Strong understanding of the digital marketing landscape, sales funnels, and conversion optimization., Exceptional communication skills, both written and verbal..

Key responsibilities:

Develop clear and compelling product positioning, messaging, and value propositions tailored to target segments.

Lead go-to-market planning and execution for product launches and feature rollouts, collaborating with cross-functional teams.

Create and maintain sales collateral, battle cards, product guides, and training materials to support customer success teams.

Track and report on the success of product marketing initiatives, including campaign performance, user engagement, and adoption rates.

Job description

About ThriveCart:

ThriveCart is a powerful platform used by over 50,000 people worldwide to generate over $5B in sales. Included within the ThriveCart platform is a learning management system (LMS), affiliate management, cart and checkout functionality, making it a top solution for creators, coaches, consultants, and other businesses.

We integrate with everything you use and have a simple, clean UI with numerous features that allow customers to build income from existing traffic and we are the highest-converting cart for online businesses. Our business is growing, profitable, and backed by LTV SaaS Growth Funds, and we are looking to expand our footprint amongst online businesses.

Job Overview:

We are looking for a strategic and results-driven Product Marketing Manager to join our growing team. In this role, you will be responsible for the day-to-day marketing of Convetri, one of our core products. You will work closely with various teams with a focus on driving new paying customers to the platform.

What Your Work Will Entail:

Positioning & Messaging: Develop clear and compelling product positioning, messaging, and value propositions tailored to target segments.
Go-to-Market Strategy: Lead go-to-market planning and execution for product launches and feature rollouts, collaborating with cross-functional teams.
Market Intelligence: Conduct competitive analysis and customer research to identify market trends, customer needs, and messaging opportunities.
Sales Enablement: Create and maintain sales collateral, battle cards, product guides, and training materials to support customer success teams.
Content Development: Produce high-impact marketing content, such as case studies, whitepapers, email campaigns, landing pages, videos, and webinars.
Customer Advocacy: Partner with customers to develop testimonials, success stories, and referrals that demonstrate the value of Convertri.
Performance Measurement: Track and report on the success of product marketing initiatives, including campaign performance, user engagement, and adoption rates.

What You Bring To This Role:

Strong understanding of the digital marketing landscape, sales funnels, and conversion optimization.
Exceptional communication skills, both written and verbal.
Proven ability to develop strategic messaging and execute marketing campaigns that drive measurable results.
Highly organized, self-motivated, and comfortable working in a fast-paced, remote-first environment

Experience and Education:

3–5 years of experience in product marketing, preferably within SaaS or digital marketing tools.
Bachelor's degree in Marketing, Business, Communications, or a related field required.
A Master’s degree (e.g., MBA) is a plus but not required.
Familiarity with Convertri or similar platforms (ClickFunnels, Leadpages, Instapage, etc.) is a plus.

Learn More About ThriveCart:

Our Values are:

Commit to Excellence
Find a Way
Help Each Other
Keep Growing
Data First

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