Senior PPC Specialist / Senior User Acquisition Manager (Google Ads, Apple Search Ads) (Promova) at Genesis

At Promova, we’re redefining language education to make it accessible, personal, and effective for today’s fast-paced world. Our growing team of 150+ professionals is on a mission to connect people, bridge cultures, and empower lifelong learners—reaching every country except aggressor states (yes, even Antarctica).

We blend AI-driven innovation with human expertise to create tools that help people speak with confidence, embrace new cultures, and truly belong in any language. As part of our team, you’ll make a real impact, work in an environment built on care, quality, and creativity, and grow alongside a community that values progress.

With flexible work options, comprehensive benefits, and endless opportunities for growth, Promova is more than a workplace — it’s a movement.If you’re ready to help reimagine language learning for today’s world, let’s do it together!

We’re now looking for a highly skilled Senior PPC Specialist / Senior User Acquisition Manager to drive the growth of our user base through performance marketing channels like Google Ads and Apple Search Ads.

About You:

• 3 years+ of hands-on experience managing Google Ads campaigns in an executor role.
• Proven background as a User Acquisition Manager on projects with monthly advertising budgets exceeding $1M.
• Proficiency in analytical tools such as Google Sheets, Amplitude, Tableau, or their equivalents.
• Deep understanding of paid traffic acquisition processes, key marketing metrics, and attribution methodologies.
• Practical experience with web funnels, including driving traffic that converts and achieves positive ROMI under competitive conditions.
• Strong analytical skills with the ability to interpret user behavior and identify factors that influence attraction, retention, and conversion.
• Demonstrated ability to perform effectively in fast-paced, decision-driven environments.
• English language proficiency at Upper-Intermediate level or higher for documentation review and communication with support and internal teams.
• High level of self-organization, proactivity, and accountability for owned channels and performance outcomes.

Nice to Have:

• Experience with direct media buying for iOS and Android
• Familiarity with tracking systems and experience setting them up from scratch

Your Areas of Impact:

• Own performance in paid UA channels: Be directly responsible for Promova’s results across Google Ads and Apple Search Ads, delivering high-quality traffic that brings targeted, profitable returns (ROMI+).
• Drive scalable growth: Identify synergies between user intent, creatives, landing pages, and product experience—then scale what works.
• Lead media campaign strategy: Launch, manage, and optimize Google media campaigns (with a focus on App Campaigns) to reach ambitious growth goals.
• Creative testing & collaboration: Partner closely with the creative team to test and launch display ads, analyze their performance, give insightful feedback, and brainstorm new ideas.
• Ensure technical excellence: Manage technical aspects of campaigns (tracking, attribution, feeds, etc.) in collaboration with analytics and development teams.
• Leverage partnerships: Build effective working relationships with Google support to gain access to beta features, strategic insights, and hands-on assistance.

What We Offer:

• A product with a monthly reach of over 1 million users, ready to scale further
• A team of top-tier professionals driven by shared goals and global impact
• A culture that supports your constant learning, experimentation, and growth
• Space and freedom to implement your ideas and directly influence business outcomes

Corporate Benefits:

🎓Growth — offered to help develop your skills, advance your career, and reach your full potential: сompensation for additional training at external events and seminars; access to a large electronic library; paid online courses and conferences; Promova English Group; English Classes; Promova Speaking Club, and access to Promova Premium.

🧘🏼Wellbeing — offered to support your overall health, happiness, and resilience: work remotely from any safe location worldwide; flexible work schedule; 20 paid vacation days per year; an unlimited number of sick days medical insurance coverage; mental health support; power station reimbursement; employee discounts and special benefits for remote employees.

🏄🏼‍♂️Fun & Activities — offered to foster informal communication and strengthen social connections among teammates: remote team compensation for gathering and team-building episodes.

Interview Process:

• Pre-screen with Recruiter (40 minutes)
• Test Task
• Interview with the Hiring Manager (1 — 1,5 hours)
• Bar-raising (1 hour)

Hit the apply button and let’s create the unicorns together! 🦄