Aledade, a public benefit corporation, is the largest network of independent primary care in the country, helping independent practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Through its proven, scalable model, which includes cutting-edge data analytics, user-friendly guided workflows, health care policy expertise, strong payer relationships and integrated care solutions delivered through Aledade Care Solutions, Aledade empowers physicians to succeed financially by keeping people healthy. Together with more than 1,500 practices in 45 states and the District of Columbia, Aledade shares in the risk and reward across more than 150 value-based contracts representing more than 2 million patient lives under management. To learn more, visit us at: www.aledade.com.

The Field Marketing Manager will elevate Aledade’s brand and market presence with experiential events by creating memorable experiences for our independent primary care and Federally Qualified Health Center (FQHC) partners. This role will lead the field marketing strategy in an assigned priority market for Aledade and will bridge Network Development (Sales), Performance Network (PN), Marketing, and Brand Strategy teams to design and execute impactful, localized engagement strategies to increase market penetration and brand awareness. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.

Primary Duties:

Lead Experiential Strategy. Design and manage experiential events, including roundtable dinners, tradeshows, networking events, webinars, and regional partnership activations, to build authentic relationships and enhance brand affinity.

Develop Market-Specific Campaigns. Create and localize high-impact campaigns, messaging, and materials tailored to each assigned market, collaborating with Campaigns, Digital Marketing, Brand Strategy and Portfolio Marketing to align with Aledade’s value proposition and the needs of regional providers.

Partner Cross-functionally with Network Development Leadership to Develop Strategic ABM Tactics. Identify and execute targeted account-based marketing strategies to accelerate the sales funnel, leveraging data-driven insights and collaborating closely with Regional Sales Directors, Growth Development Reps (GDRs) and Network Development Leaders (NDLs).

Market Engagement & Lead Generation. Build strong relationships with key opinion leaders, subject matter experts, influencers, and medical societies, acting as a trusted partner and advocate for value-based care in local communities.

Analytics, Reporting & Process. Leadership Measure and report field marketing impact through quantitative and qualitative KPIs. Use performance insights to refine campaigns and support the broader field marketing roadmap. Mentor junior staff and streamline event processes where needed.

Minimum Qualifications:

Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field

8+ years of experience in field marketing, account-based marketing, event marketing or experiential marketing, preferably within healthcare or a health system

Willingness to travel frequently within the designated state(s) and occasionally nationally for conferences, events, and meetings (approximately 35%)

Preferred knowledge, skills, and/or abilities:

Experience engaging with executive-level leaders, including physicians and healthcare decision-makers

Experience developing and executing regional marketing plans aligned with local KPIs and market dynamics

Demonstrated success in creating and executing experiential marketing tactics that drive lead generation, engagement and deepen relationships

Able to solve complex challenges creatively while managing multiple stakeholders

Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs

Excellent ability to lead cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission

Outstanding organizational skills and attention to detail

Experience in organizing and managing executive-level events and community engagements

Physical Requirements:

Must carry a valid driver’s license and be able to drive within assigned territory

Must be able to travel via plane when needed

Sitting for prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.

Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs

Who We Are:

Aledade, a public benefit corporation, exists to empower the most transformational part of our health care landscape - independent primary care. We were founded in 2014, and since then, we've become the largest network of independent primary care in the country - helping practices, health centers and clinics deliver better care to their patients and thrive in value-based care. Additionally, by creating value-based contracts across a wide variety of health plans, we aim to flip the script on the traditional fee-for-service model. Our work strengthens continuity of care, aligns incentives and ensures primary care physicians are paid for what they do best - keeping patients healthy. If you want to help create a health care system that is good for patients, good for practices and good for society - and if you're eager to join a collaborative, inclusive and remote-first culture - you've come to the right place.

What Does This Mean for You?

At Aledade, you will be part of a creative culture that is driven by a passion for tackling complex issues with respect, open-mindedness and a desire to learn. You will collaborate with team members who bring a wide range of experiences, interests, backgrounds, beliefs and achievements to their work - and who are all united by a shared passion for public health and a commitment to the Aledade mission.

At Aledade, we don’t just accept differences, we celebrate them! We strive to attract, develop and retain highly qualified individuals representing the diverse communities where we live and work. Aledade is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions at Aledade are based on merit, qualifications, performance and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender (including pregnancy, childbirth or medical conditions related to pregnancy or childbirth), gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation.

Privacy Policy: By applying for this job, you agree to Aledade's Applicant Privacy Policy available at https://www.aledade.com/privacy-policy-applicants

Field Marketing Manager

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