Offer summary

Qualifications:

Minimum 4 years of experience in creative marketing, preferably in gaming or advertising., At least 2 years of experience managing UGC and influencer collaborations., Strong portfolio demonstrating creativity and successful campaigns., Deep knowledge of social media platforms, especially Instagram and TikTok, with excellent communication skills..

Key responsibilities:

Collaborate with UGC agencies and influencers to create authentic content.

Negotiate rates and contracts with creators and agencies.

Develop and execute creative concepts for campaigns aligned with social media trends.

Manage multiple projects ensuring timely delivery and high-quality output.

Job description

Description

Papaya, a leading gaming app company, is seeking a talented and motivated Creative Manager to join our marketing creative team. As a Creative Manager, you will play a crucial role in driving the creative direction of our video ads marketing efforts, using your innovative ideas to create engaging campaigns that captivate our audience.

The ideal candidate has a genuine passion for creative content. We are looking for a trend seeker, who spends hours and hours consuming content. Social media, pop culture, X threads, Netflix, you name it. A person who knows what people are talking about. Someone with deep knowledge of social media platforms with strong negotiation and interpersonal skills who is well organized and great at multi-tasking.

Responsibilities

UGC and Influencer Collaboration: Work with UGC (User-Generated Content) agencies and influencers to create authentic and relatable content that amplifies campaigns.
Negotiate rates and contractual terms with agencies and creators.
Develop and execute creative concepts for paid and organic campaigns. Craft engaging and clear briefs in line with social media trends, seasonal events and pop culture conversations/hot content.
Collaborate with marketing strategists, designers, and motion designers to ensure consistent and compelling brand messaging across all marketing channels.
Stay informed about the latest industry trends and best practices in mobile app marketing, design, and user experience.
Create eye-catching ads to drive user acquisition and engagement.
Conduct regular analysis of market trends to optimize and iterate creatives.
Manage multiple projects simultaneously, ensuring all deliverables are met on time while maintaining a high level of quality.

Requirements

Experience: At least 4 years in a creative marketing role, ideally in the gaming industry or advertising agencies, with expertise in creative performance and campaign development.
UGC and Influencer Marketing: At least 2 years managing UGC agencies and influencer collaborations.
Portfolio: A strong portfolio demonstrating creativity, strategic thinking, and successful campaigns.
Proven experience in the US Market (UK is an advantage)
Language and Cultural Skills: Native English speaker (deep understanding of American, UK culture is an advantage)
Deep knowledge of IG and Tik Tok is a must. Experience with the Tik Tok Creator Market place and FB professional features is an advantage.
Knowledge of social media best practices.
Communication Skills: Excellent written and verbal communication skills, with the ability to work collaboratively in a team environment.
Organizational Skills: Exceptional ability to manage multiple projects, prioritize tasks, and meet deadlines effectively.
Industry Knowledge: Passion for gaming and a strong understanding of gamer culture, trends, and player behaviors.
Analytical Skills: Proficiency in performance marketing concepts with the ability to analyze data and apply insights to improve creative effectiveness.

Required profile