Marketing Specialist/Project Coordinator

About ForMotion

ForMotion is a global network of Orthotic & Prosthetic patient care clinics providing exceptional care through award-winning mobility solutions and world-class healthcare professionals. ForMotion is part of Embla Medical, home to industry-leading brands such as Össur, College Park and Fior & Gentz. In the United States, the ForMotion network includes over 68 clinics, some already branded as ForMotion, while others currently operating under legacy names will transition to ForMotion within the next year.

About the Role -

This is an important role that will support the rollout of the ForMotion brand in North America, and beyond that the brand building and marketing activities of the network.

This role requires a collaborative and creative person with a “get things done” attitude, solutions focus, attention to detail, excellent communication skills, and an appreciation for the nuances of collaborating with various cultures across different countries and an interest in working and developing relationships with cross functional teams.

Key Responsibilities:

• Support the rollout of the ForMotion brand across a range of legacy brand clinics across the US
• Liaise with each clinic and key representatives to gather relevant information to plan rebrand process and assets
• Liaise and facilitate creative work with the clinic, US and global teams.
• Manage merchandise and print programs, including liaising with and driving key suppliers and agencies
• Coordinate to maintain inventory of promotional materials, place re-orders, and ensure timely availability.
• Vendor establishment processes and basic Budget tracking
• Executive presentation support
• Internal and clinic events support
• In the future, supporting the develop and execution of marketing and advertising campaigns in collaboration with the Director and Manager of brand/marketing, and in collaboration with clinic representatives.
• Edit marketing collateral and materials to align with global brand standards.
• Analyze marketing activities and monitor responses around campaigns.
• Act as the point of contact for specified inquiries about promotional and marketing programs.
• Serve as a project coordinator within the marketing team, working directly with the Director of Marketing Strategy and Marketing Manager.
• Coordinate many aspects of ForMotion online presence as needed, including writing, editing, proofreading site content, and collaborating with the technical team for site maintenance, SEO, and tracking website stats.
• Assist in market research initiatives, including competitive intelligence research.
• Liaise with clinic representatives around content creation, and support social media agency to gather assets, set expectations and identify opportunities.
• Potentially contribute to the planning, marketing, and implementation of conferences, tradeshows, and workshops.
• Assist in the development of policies and procedures to streamline marketing department operations.
• Uphold healthcare industry standards and HIPAA compliance where relevant in working with clinical teams.

Qualifications and Skills:

• A minimum of 5 years of project management experience in the marketing/creative area.
• Exceptional ability to learn new concepts with a keen desire for challenges.
• Strong attention to detail.
• Ability to work under pressure, meet tight deadlines, and prioritize and manage multiple marketing tasks, projects, and deadlines with enthusiasm without jeopardizing quality.
• Technical skills required: Microsoft Suite – Teams, Excel, Word, PowerPoint, and familiarity with Salesforce Marketing Cloud, Jira and other productivity tools preferred.

The salary range for this full-time position is $67.000 - $70,000 +bonus + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

Benefits we offer:

• Referral Bonuses
• Paid Sick and Vacation time
• We provide a flexible work environment to offer work/life balance
• 401(k) plan with company match
• Medical, dental, and vision insurance
• Wellness Program - Save up to 30% in your medical premiums
• Company Paid Life Insurance
• Affordable Short- & Long-Term Disability Insurance
• Affordable Accidental and Critical Illness Insurance
• 10 Paid holidays
• Give Back Program – Paid time off to Volunteer
• Tuition Reimbursement
• Annual Performance Reviews
• And Much More…