Content Marketing Manager

Content Marketing Manager 

The Company You’ll Join 

Amperon is a technology company at the intersection of energy data and AI. Specializing in data management infrastructure, coherent AI/ML models, and leading-edge predictive analytics, Amperon helps the full spectrum of power and utility companies to improve grid reliability, optimize asset economics, and accelerate decarbonization. With a commitment to grid modernization and decarbonization, Amperon is the forecasting company of the energy transition. 

We bring the brightest mind from energy, security and technology in order to combat climate changes and transition to clean energy solutions. We have offices in Texas but are a remote first company. 

Our Strategy 

Amperon seeks to modernize the grid data and AI software stack to improve reliability, optimize asset economics, and accelerate decarbonization for grid operators, asset owners, and end-users. We're building the next generation of market-leading energy analytics and forecasting products, and we want you to be part of our journey! 

The Role

We’re looking for a strategic and creative Content Marketing Manager to lead content development across the customer lifecycle with a sharp focus on top-of-funnel. In this role, you’ll manage our content engine and integrated campaigns, ensuring every piece of content drives measurable growth.  

This is a highly cross-functional role requiring strong editorial skills, campaign experience, hands-on content creation and distribution from end-to-end, and a clear understanding of the B2B buyer journey. You will report directly to the VP of Marketing and work closely with comms, sales, product marketing, SMEs, and customer success. 

Responsibilities: 

• Develop and manage a content calendar aligned to business objectives, buyer personas, and funnel stages, prioritizing top-of-funnel content that fuels demand generation campaigns 

• Create and manage high-impact content end-to-end, including blogs, emails, whitepapers, case studies, landing pages, product one-pagers, and videos that convert 

• Partner with demand generation manager, sales, and product marketing teams to ensure content supports campaign themes and GTM priorities 

• Build integrated content and email campaigns that drive awareness, lead generation, engagement, and increase lead conversion 

• Continuously measure performance and optimize content/campaigns, using data to refine formats, topics, and distribution channels with a focus on improving pipeline and conversion rates 

• Map content to the buyer’s journey to build assets that supports every stage of the funnel, including working with sales and customer success to create content that moves prospects through the sales funnel and increases customer retention and expansion 

What Success Looks Like: 

• Top-of-funnel leads and MQLs grow quarter over quarter 

• Content directly supports pipeline-generating campaigns 

• Landing page and gated asset conversion rates improve 

• Clear attribution of content to demand gen success 

Qualifications: 

• 4–7 years in B2B content marketing 

• Proven ability to develop content strategies and manage campaign execution across multiple channels 

• Strong writing, editing, and messaging skills with an editorial eye for detail and tone 

• Experience collaborating with demand generation and sales to create conversion-optimized content 

• Comfortable with content performance metrics and using tools like Google Analytics and HubSpot and tools to track ROI 

• Familiarity with tools like HubSpot, Canva, Webflow 

• Energy or power markets experience is strongly preferred 

Benefits & Perks 

While we are serious about our company's culture, we aren't going to force "culture" to prove that we are cool and fun. It’s a company filled with smart, genuinely nice individuals who are passionate about data science, energy and working together to build a product that can have a lasting impact on our planet. 

Even though we are a remote company with employees spread across the globe, we still believe human interaction is a good thing. We will also have an all-company event at least once a year so people can get to know each other in a more fun and social way. 

• Competitive salary plus stock option package. Based on geographical location. 

• Medical, dental and vision insurance 

• Family planning benefits through Carrot which includes IVF plus preservation treatments, adoption and gender affirming care. 

• Annual company retreat  

• Pre-tax commuter benefits plus CitiBike annual subscription. 

• 401k  

• Flexible PTO policy 

• Remote 

If you are excited about contributing to a product that can have a lasting impact on our planet and you thrive in fast-paced, innovative environments, we would love to hear from you.