Offer summary

Qualifications:

5+ years of hands-on email marketing experience, preferably in an advertising agency setting., Expert-level skills in email marketing platforms such as DotDigital, MailChimp, Constant Contact, or HubSpot., Strong writing and editing skills for creating compelling email content and subject lines., Analytical mindset with a passion for deriving insights from performance data..

Key responsibilities:

Lead the development of comprehensive email marketing strategies that align with client objectives.

Create and design engaging email content to enhance open rates, click-through rates, and conversions.

Segment audiences based on behavioral data to deliver personalized email experiences.

Monitor performance metrics and collaborate with clients to present insights and growth opportunities.

Job description

At Walz Tetrick Advertising, we believe in the power of connection and one of the best channels to do that is through email. As our next Senior Email Marketing Specialist, you’ll take the reins on strategy, execution, and performance for a variety of client campaigns. From bold subject lines to smart segmentation and optimized automation, you’ll drive engagement and loyalty that delivers measurable results.

You’ll thrive in this role if you’re part strategist, part creative, and part analyst with a passion for the data behind the magic. Sound like you? Keep reading.

Responsibilities

Lead the development of full-funnel email marketing strategies that align with client goals

Write, design, and build compelling email content that boosts open rates, CTR, and conversions

Segment audiences using behavioral data and demographics to create personalized experiences

Set up and execute A/B tests across subject lines, content, and send times

Build automation workflows to nurture leads and drive customer retention

Monitor email deliverability, maintain sender reputation, and ensure compliance (CAN-SPAM, GDPR, etc.)

Track and analyze performance metrics then turn those insights into action

Collaborate with clients and internal teams, presenting results and opportunities for growth

Mentor junior team members and contribute to a culture of curiosity and continual improvement

Requirements

5+ years of hands-on email marketing experience (preference will be given to those with advertising agency background)

Expert-level skills in platforms like DotDigital, MailChimp, Constant Contact, or HubSpot

Sharp writing and editing expertise for email content and subject lines

Strong understanding of best practices in segmentation, automation, and deliverability

Analytical mindset. You're someone who loves pulling insights from performance data

Confidence working directly with clients and cross-functional teams

Natural leadership ability and a desire to help others grow

About Walz Tetrick Advertising

Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses, honoring our resilience, innovation and values. Though we’ve been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.

Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are “in office” Monday, Wednesday and Thursday with an option to “work from anywhere” Tuesday and Friday.

We’re proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees’ premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.

If you’re passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.

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