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Senior Demand Gen Spec

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Colorado (USA)

Offer summary

Qualifications:

4-6 years of experience in digital marketing, specifically SEO and SEM., Proven track record of driving results in SERP rank, traffic, engagement, and conversions., Expertise in reporting and analysis tools such as Google Analytics and SEMrush., Strong communication skills and a working knowledge of HTML and JavaScript related to SEO..

Key responsibilities:

  • Devise and execute a monthly SEO strategy in collaboration with segment marketing teams.
  • Optimize website elements including title tags, meta descriptions, and internal linking.
  • Oversee the creation and management of paid advertising campaigns across various platforms.
  • Conduct ongoing keyword research and perform SEO audits to enhance site performance.

Ensora Health logo
Ensora Health https://www.ensorahealth.com
201 - 500 Employees
See all jobs

Job description

Ensora Health is the leading provider of software and services for mental and behavioral health therapists, trusted by over 200,000 individual providers and more than 28,000 practices.  Our unmatched expertise, partnership, and breadth of products allow us to fine-tune solutions that meet the specific needs of everyone from solo practitioners to larger practices. With AI-enabled solutions that span practice management to electronic medical records and e-prescribing to billing, we help eliminate administrative complexity and create harmony between therapists, their clients, and the whole healthcare community.

Job Description

We’re looking for a Digital Marketing Manager to support both our mission and our expansive growth. Specifically, our Digital Marketing Manager will serve as our in-house SEO and SEM expert. You’ll work to seamlessly unite our content and development practices to drive search engine rank, performance, traffic, engagement and conversions for all of our portfolio companies. You’ll work with our marketing team segments to drive organic site traffic and conversions which will result in new customers. You’ll be in charge of executing various SEO content strategies, such as defining best practices, creating SEO guidelines, and conducting on and off- page optimization. 

PRIMARY RESPONSIBILITIES OF THIS POSITION 

  • Use critical thinking and understanding of SEO best practices to devise a monthly SEO Strategy that will be executed by the segment marketing teams on a monthly basis. 

  • Continuously optimize existing website: 

  • This includes implementing or editing on-page elements like title tags, meta descriptions, header elements internal linking, alt text, etc. 

  • Work with Content Strategists to plan, create, and edit user-friendly content that utilizes keywords effectively and naturally. 

  • Paid Ad Campaign Development and Management: Oversee the creation, execution, and optimization of paid advertising campaigns across multiple channels including Google Ads, Facebook, LinkedIn, pay-per-lead programs, and other platforms. Responsible for budget allocation, keyword selection, and ad creation to maximize ROI and meet conversion goals. 

  • Perform ongoing keyword research as needed to inform writing and on-page optimization. 

  • Work with internal teams to fix technical errors (such as broken links, missing or misapplied redirects, etc.) in a timely manner and monitor site health regularly. 

  • Provide analysis and recommendations in coordination with SEO best practices for site structure, semantic markup, and content development. 

  • Implement link building and local citation building campaigns. 

  • Integrate organic search and social strategies to improve content discovery. 

  • Setup, monitor and track results using our analytics dashboards and social media tools. 

  • Perform SEO audits of content and websites quickly. 

  • Effectively use data and analytics to support strategic and tactical initiatives and the creation of the product roadmap. 

  • Closely manage quarterly campaign budgets. 

 

QUALIFICATIONS REQUIRED FOR THIS POSITION 

  • 4-6 years of experience 

  • Must have a proven track record of driving results (SERP rank, traffic, engagement and conversions) 

  • Expertise in reporting and analysis tools (e.g. Google Analytics, Google Tag Manager, SEMrush, MOZ, Hubspot, etc.). 

  • Experience working with CMS and building/administering content in CMS environments—WordPress experience is preferred 

  • Clear communication skills in multiple forms (e.g. verbal, e-mail, PowerPoint and in-person presentations) 

  • Have a working knowledge in HTML, JavaScript, and other programming languages as they relate to SEO 

  • Solid understanding of performance marketing, conversion, and online customer acquisition 

  • Have a passion for learning—you must be up-to-date with the latest trends and SEO best practices 

  • Excellent time management skills 

  • Ability to collaborate with a variety of team members, including those focusing on website management, analytics, content, design, and engineering  

Additional Information

While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. 

The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate—apply today and let's explore the exciting possibilities together! 

All your information will be kept confidential according to EEO guidelines.

At Ensora Health, Diversity, Equity, Inclusion, and Belonging aren’t just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do.

We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. ​

​We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status. 

Ensora Health is an equal opportunity employer. 

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Content StrategySEMrush (Software)Search Engine OptimizationGoogle AdsMarketing Performance Measurement And ManagementSEMrush (Software)HyperText Markup Language (HTML)JavaScript (Programming Language)HubSpot CRMGoogle AnalyticsConversion MarketingGoogle Tag ManagerWordPressMoz (SEO Software)

Other Skills

  • Critical Thinking
  • Time Management
  • Collaboration
  • Communication
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