Paid Search Specialist

Our client is a strategic consulting firm specializing in business growth, digital transformation, and data-driven marketing solutions. With over 30 years of experience, they partner with organizations to accelerate growth through tailored strategies, CRM automation (HubSpot), and optimized digital campaigns. They seek a skilled Paid Search Specialist to join their team and drive impactful campaigns across Google Ads and other paid media channels. This is an exciting opportunity to contribute to a forward-thinking organization and make a significant impact on their clients' digital growth.

Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST

Role Overview:
The Paid Search Specialist will be responsible for managing and optimizing Google Ads campaigns, including Google Search, Display Network, YouTube, and more. This role requires a deep understanding of paid search strategies, data analysis, and conversion optimization. The ideal candidate will have expertise in Google Ads, Google Analytics, and Google Tag Manager. Experience with Meta advertising is a plus, and experience with Google Grants is a bonus.

Key Responsibilities

• Manage and optimize Google Ads campaigns, focusing on Google Search, Display Network, and YouTube.

• Implement and track conversions using Google Tag Manager.

• Analyze and interpret data from Google Analytics to optimize campaign performance.

• Work with clients to develop tailored strategies that align with their business objectives.

• Create, monitor, and refine paid media strategies, ensuring maximum ROI.

• Collaborate with other team members, including strategists and project managers, to execute campaigns smoothly.

• Leverage A/B testing and data analysis to continuously improve ad creatives, targeting, and landing page performance.

• Stay up-to-date with the latest trends, updates, and best practices in paid search and digital advertising.

• Occasionally support other paid media initiatives, including Meta (Facebook/Instagram) advertising, as needed.

Must-Have Qualifications

• Proven experience managing Google Ads campaigns (Google Search, Display Network, YouTube).

• Strong experience with Google Analytics and the ability to analyze data to drive decision-making.

• Expertise in Google Tag Manager for conversion tracking and optimization.

• Familiarity with paid media best practices and strategies.

• Excellent analytical skills with a data-driven approach to campaign optimization.

• Ability to work on multiple campaigns simultaneously and manage competing priorities.

Nice-to-Have Qualifications

• Experience with Meta (Facebook/Instagram) advertising campaigns is a plus.

• Google Grants experience is a bonus.

• Familiarity with other digital marketing platforms (e.g., LinkedIn Ads, Bing Ads).

• Experience with conversion rate optimization and landing page testing.

If you're a proactive, data-driven, and experienced digital marketer with a passion for paid search and paid media, we'd love to have you join our team. Apply today and help shape the future of our client's digital strategies!

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form

• Record a video showcasing your skill sets