SEM Specialist (Google Ads) (Part Time)

Search Engine Marketing (SEM) Specialist Google Ads Focus

• Location: Remote (LATAM only)
  
• Time Zone: US Pacific Time
• English level: B2+ or C1

We are seeking a results-driven Search Engine Marketing (SEM) Specialist to lead and manage our paid Google Ads campaigns. This role is critical to our digital strategy, with a focus on creating high-converting advertisements that drive measurable business outcomes. The ideal candidate is analytical, creative, and collaborative, capable of both optimizing technical performance and guiding the development of persuasive ad content.

Core Responsibilities

• SEM Strategy & Execution: Develop, manage, and continuously optimize paid search campaigns in Google Ads (and other relevant platforms like Bing Ads as needed).
• Conduct in-depth keyword research to guide campaign structure and targeting strategies.
• Execute A/B testing on ad creatives, copy, and landing pages to identify top-performing combinations.
• Manage ad budgets and optimize bidding strategies to maximize ROI (CTR, CPC, ROAS, conversions).
• Implement and maintain conversion tracking, including use of Google Tag Manager and Google Analytics.
• Monitor campaign performance and provide detailed analytics reports with strategic recommendations for improvement.
• Content Collaboration & Creative Ideation
• Ideate and request content (copy, images, video, landing pages) for high-impact ad campaigns in collaboration with marketing, design, and web teams.
• Provide creative briefs and feedback to ensure ad assets are aligned with campaign goals and optimized for performance.
• Stay current on industry trends and competitor advertising strategies to inspire innovation and maintain competitive edge.
• Website and Landing Page Input
• Offer strategic direction for landing page content and layout to improve conversion rates.
• Ensure ad destination pages are relevant, user-friendly, and meet SEM best practices.
• Collaborate with web developers and content teams to implement needed updates or experiments.

Cross-Functional Collaboration

• Work closely with marketing, sales, and creative teams to align SEM efforts with overall business objectives.
• Participate in marketing planning, user journey mapping, and funnel optimization discussions.
• Stay informed of emerging digital marketing tools and techniques to improve campaign effectiveness.

Qualifications

• Proven experience running Google Ads campaigns with a focus on ROI and performance optimization.
• Strong analytical skills with proficiency in Google Analytics, Tag Manager, and ad platform dashboards.
• Ability to interpret data into actionable insights and clearly communicate results.
• Experience working with creative and content teams to produce high-performing digital assets.
• Knowledge of conversion rate optimization (CRO) principles and best practices.

Why Join Us?

We offer a supportive and rewarding work environment with a range of benefits designed to help you thrive:

• Full-Time Position: Stability and growth in a dedicated role.
• Competitive Compensation: Get paid in US dollars, ensuring a strong and stable income.
• 100% Remote Work: Enjoy the flexibility of working from anywhere in Latin America.
• Paid Time Off: Receive 12 PTO days per year to recharge and unwind.
• Local Holidays: Celebrate your country's holidays with paid time off.
• Birthday Off: Take your special day off, on us!
• Career Growth: Access clear career paths and opportunities for advancement.
• Recognition Program: Be celebrated for your achievements and contributions.
• Paid Leaves: Enjoy peace of mind with fully paid leaves.

If you meet these requirements and are interested in applying for this position, please let us know. We look forward to the possibility of working with you.