ABOUT US
As an organisation, the AFL works tirelessly in all states and at all levels to enhance and grow the game – from grassroots to elite. Together, we put on the game, deliver important events, communicate with our fans, run community programs, develop coaches and umpires, collaborate with partners, delight members, support clubs and so much more. While our roles may vary, we are all united by a common goal, to progress the game so that everyone can share in its heritage and possibilities.
The AFL is committed to promoting and protecting the safety and wellbeing of children and young people in our care. Please note, we undertake several screening processes to ensure this commitment is upheld, this includes ensuring the successful candidate to this position holds a valid employee Working with Children/ Vulnerable People check and a satisfactory criminal history record check.
We are an Equal Opportunity employer and firmly believe that diversity and inclusion is an important part of both the AFL and the communities in which we operate. Our game is for everyone, and we strive to be a workplace for everyone.
Aboriginal and Torres Strait Islander peoples are encouraged to apply.
This role will not commence until early August
ABOUT THE ROLE
The AFL Fan Hub, operating within AFL NSW, unites marketing, sale and data teams to grow the game in new and emerging markets. The Hub’s mission is to bring more people into footy, whether as fans, players or participants, with a focus on delivering localised, engaging and inclusive experiences that connect people to the game in new ways.
With a current focus on Greater Sydney and the foundational work of the GWS Giants, Sydney Swans and AFL NSW/ACT, the Fan Hub is testing and scaling creative approaches that can be replicated across the country in time.
The Fan Hub’s Graphic Designer plays a key role in visually bringing this mission to life. Responsible for producing a broad range of bold, contemporary, and audience-first creative, this role supports the delivery of campaigns, content and branded assets across both AFL and Club touchpoints.
From social media posts and event branding to paid campaign collateral and toolkits for community clubs, the Graphic Designer will work across 2D, motion and digital formats to help shape a fresh and exciting visual language for footy in growth markets. The ideal candidate is a creative thinker and proactive doer. Comfortable owning briefs from concept through to delivery, and able to adapt quickly to shifting priorities.
Reporting to the Marketing Manager – Fan Hub, the Graphic Designer collaborates closely with content producers, social leads and external partners across the Giants, Swans, AFL and community clubs to deliver high-quality assets that reflect the identity and energy of local audiences.
A DAY IN THE LIFE OF
Key Accountabilities:
- Collaborate closely with the Fan Hub’s Marketing and other internal teams to bring creative concepts to life and execute high-impact campaigns
- Lead the design and execution of creative assets for marketing campaigns, events, community programs and branded initiatives across Greater Sydney
- Create bold and contemporary 2D graphics and illustrations for use across print, digital, OOH, and branded environments
- Design toolkits, templates and creative collateral to support Club and community campaigns, activations and localised initiatives
- Collaborate with internal and external stakeholders, including Clubs (Giants, Swans), community partners and AFL teams, to produce compelling and cohesive design
- Develop visual concepts that align with campaign objectives and adapt for diverse audiences and formats
- Contribute to brainstorms and creative planning, bringing fresh ideas and visual thinking to the table
- Apply and maintain brand integrity across all design work, ensuring alignment with AFL, Club and partner brand guidelines
- Support the development of merchandise, signage, fan engagement tools, EDM graphics and campaign identities
- Manage workflow efficiently, balancing multiple projects, quick turnarounds and longer-term design projects
OUR IDEAL TEAM MEMBER
Core competencies
- Minimum 4+ years’ experience in graphic design, with a strong portfolio across print and digital formats
- Proficient in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva
- Strong conceptual thinker with the ability to translate campaign ideas into compelling visual executions
- Up-to-date with contemporary design trends, particularly within youth, sport, and lifestyle markets
- Demonstrated experience designing for a broad range of audiences, including families, multicultural communities, and new-to-sport markets
- Proven ability to work independently and manage multiple deadlines with a proactive, solutions-focused mindset
- Comfortable working within evolving brand frameworks and applying consistency across campaigns and formats
- Strong attention to detail, layout and typography
- Collaborative team player who values feedback and creative dialogue
- Passion for design that drives connection, participation and fandom in emerging sporting communities
- Salesforce Marketing Cloud, Monday.com or alternate program desirable
Child Safety Standards
The AFL has a commitment to ensure we provide professional, safe and enjoyable environments to children and young people who participate in our game.
The executive and management of our organisation are responsible for undertaking recruitment and ensuring that our process’s and systems are robust and thorough, as well as being communicated and understood internally. Our recruitment process is a 5-step process and includes meeting and engaging with a variety of key people from across the organisation as well as completing thorough verification checks.
As part of our comprehensive recruitment process we ensure that all safety and legislative checks such as working with children checks, Criminal background checks, employment and personal reference checks are completed to ensure anyone working for the AFL is fit for the role they are employed in, prior to commencing employment.
The AFL takes the safety of children and young people very seriously and reviews all process and procedures in line with current state and federal legislation.
OUR CULTURE
Please visit www.afl.com.au/careers/our-organisation
THE PERKS
- Play The Day Your Way – a flexible approach to your working life
- My Development – lean into the AFL’s My Development program consisting of on-the-job training, coaching and mentoring, and formal learning
- Play Well – access to our extensive Health and Wellbeing program centered around our belief in a healthy body, healthy mind, and healthy workplace
- My Benefits – with thanks to our AFL Corporate Partners, access great benefits and discounts
- AFL Silver Memberships – permanent team members can access AFL matches at Marvel Stadium and the MCG, enjoy and share the experience of our game with your family and friends!
Applications Close: 20 June 2025
