EverHealth - Senior Product Marketing Manager, Behavioral Health - (Remote, CAN)

About the Role: 
We are seeking a strategic and hands-on Senior Product Marketing Manager to drive the marketing efforts for two core products within our broader portfolio. As the first product marketing hire for these product lines, you will have a unique opportunity to build and own the go-to-market strategy, define positioning and messaging, and lead all execution efforts—both independently and in collaboration with internal teams and external agencies. 

This role sits at the intersection of strategy and execution, requiring a self-starter who thrives in dynamic environments and is eager to roll up their sleeves while setting the foundation for scalable growth. You'll partner cross-functionally with product, sales, brand, demand generation, and customer success to deliver impactful marketing initiatives that drive awareness, adoption, and retention. 

Key Responsibilities: 

• Develop and execute the go-to-market strategy for two key products, including positioning, messaging, competitive analysis, and audience targeting. 

• Own and manage marketing execution, including content creation, campaign development, and lifecycle programs to drive customer engagement and growth. 

• Collaborate cross-functionally with internal central marketing teams (e.g., Product, Sales, Demand Gen, Brand, Comms) to support execution of Behavioral Health marketing initiatives. 

• Manage agency relationships to supplement internal capabilities and ensure high-quality delivery of marketing assets. 

• Conduct market, customer, and competitive research to inform messaging and strategy. 

• Create marketing assets such as product one-pagers, sales enablement tools, website copy, case studies, email campaigns, and more. 

• Track and report on performance metrics, optimizing based on data and insights. 

• Establish foundational processes and frameworks for product marketing to scale efforts over time. 

• Serve as the voice of the product internally and externally, ensuring a consistent narrative across all touchpoints. 

• Create and manage marketing budget; allocating resources effectively across various marketing channels to achieve goals, maximizing ROI. 

• Manage tradeshow/event planning and execution for industry events and conferences 

Qualifications: 

• 5–7 years of experience in product marketing or a related marketing function, preferably in B2B, tech, or scale up environments. 

• Proven success developing and executing GTM strategies and campaigns from scratch. 

• Strong project management skills with the ability to juggle strategy and execution. 

• Experience working cross-functionally and managing agency, freelancer, and vendor relationships. 

• Excellent written and verbal communication skills, with a sharp eye for compelling storytelling. 

• A collaborative, proactive, and flexible mindset. 

• Self-starter comfortable operating in ambiguity and building processes from the ground up. 

Where:
The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America.

Benefits and Perks:

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid

• Robust health and wellness benefits, including an annual wellness stipend

• Registered Retirement Savings Plan (RRSP) with 4% company match 

• Flexible and generous (FTO) time-off

• Employee Stock Purchase Program

Compensation: The target base compensation for this position is $100,000 - $120,000 CAD per year in most locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.