Offer summary

Qualifications:

Bachelor’s degree in Business, Marketing, or a related field; MBA preferred., 4+ years of experience in retail marketing, program management, or community engagement, preferably in gaming or tech., Proven ability to design and execute retail marketing campaigns that drive engagement and brand consistency., Strong understanding of gaming culture and trends, with excellent communication and collaboration skills..

Key responsibilities:

Develop and lead the overall marketing strategy for RazerStore, aligning with business goals.

Oversee the execution of in-store creative campaigns and promotional activities.

Lead the planning, execution, and optimization of promotional campaigns in sync with product launches.

Manage and segment the customer database to enable personalized marketing and loyalty initiatives.

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

We’re looking for a Global Retail Marketing Manager to turn our stores into dynamic community hubs for gamers. You’ll lead the strategy and planning of immersive in-store marketing programs—product launches, events, workshops, and demos—that elevate Razer’s brand worldwide.

The ideal candidate blends creativity and strategy, with experience driving in-store experiences, influencer partnerships, and online-to-offline retail integration. You’ll craft global campaigns tailored to regional gaming cultures, boosting foot traffic and brand engagement in every store.

Key Responsibilities:

Strategic Planning & Leadership
- Develop and lead the overall marketing strategy for RazerStore, aligning with global and regional business goals.
- Define and execute demand generation plans that drive traffic, engagement, and conversion across all store locations.
- Collaborate with senior leadership to align marketing initiatives with product launches, local events, and brand positioning.
Retail & In-Store Marketing
- Oversee the execution of in-store creative campaigns and promotional activities.
- Partner with the digital D2C team to deliver a cohesive omni-channel customer journey.
- Plan and implement initiatives to attract target audiences and increase in-store footfall.
Campaign Management & Analytics
- Lead the planning, execution, and optimization of promotional campaigns in sync with product launches and regional events.
- Analyze campaign performance, retail metrics, and customer behavior to inform future strategies.
- Provide regular reporting on campaign effectiveness and customer engagement across platforms.
Customer & Community Engagement
- Manage and segment the customer database to enable personalized marketing and loyalty initiatives.
- Drive social content strategy for RazerStore, including the development of a dedicated social calendar with community input.
- Collaborate with global marketing, esports, and strategic partners to support retail and gaming events.
Cross-Functional Collaboration
- Work closely with the sales team to align marketing efforts with business objectives and optimize campaign impact.
- Serve as the key liaison between retail operations, creative, and digital teams to ensure consistent brand messaging.

Pre-Requisites :

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
4+ years of experience in retail marketing, program management, or community engagement, preferably within the gaming or tech industry.
Proven ability to design and execute retail marketing campaigns that drive engagement, brand consistency, and community activation across global and regional markets.
Strong understanding of gaming culture and trends, with a passion for connecting with and inspiring gaming and tech communities.
Skilled in storytelling and concept development to bring retail moments to life.
Experience with loyalty programs, promotions, and experiential marketing.
Excellent communication and collaboration skills to brief and align cross-functional teams.
Organized, creative, and strategic; thrives in a fast-paced, cross-functional environment.
Willing to travel internationally to support regional teams and programs.