Lifecycle Marketing Manager

For this role, we are only considering candidates located in the Eastern Time Zone or Pacific Time Zone at this time.

Who we are   

Transcarent and Accolade have come together to create the One Place for Health and Care, the leading personalized health and care experience that delivers unmatched choice, quality, and outcomes. Transcarent’s AI-powered WayFinding, comprehensive Care Experiences – Cancer Care, Surgery Care, Weight – and Pharmacy Benefits offerings combined with  Accolade’s health advocacy, expert medical opinion, and primary care, allows us to meet people wherever they are on their health and care journey. Together, more than 20 million people have access to the combined company’s offerings. Employers, health plans, and leading point solutions rely on us to provide trusted information, increase access, and deliver care. At Transcarent, you will be part of a world-class team, supported by top tier investors like 7wireVentures and General Catalyst, and founded by a mission-driven team committed to transforming the health and care experience for all. In May 2024, we closed our Series D with $126 million, propelling our total funding to $450 million and fueling accelerated AI capabilities and strategic growth opportunities.  

We are looking for teammates to join us in building our company, culture, and Member experience who:   

• Put people first, and make decisions with the Member’s best interests in mind  

• Are active learners, constantly looking to improve and grow  

• Are driven by our mission to measurably improve health and care each day  

• Bring the energy needed to transform health and care, and move and adapt rapidly  

• Are laser focused on delivering results for Members, and proactively problem solving to get there 

What you’ll do: 

The  Lifecycle Marketing Manager will be data-driven and have proven success managing the technical components of omni-channel direct marketing campaigns. Reporting to the Sr. Manager of Lifecycle, the ideal candidate will support creation of new campaigns and own supporting the Member Engagement Marketing team on execution of their strategy and programs. The key to success in this role is the ability to manage multiple campaigns across several channels. Position is remote. 

Responsibilities include: 

• Build and execute campaigns in Braze, with an understanding of HTML, CSS, desktop and mobile rendering. Experience creating multi-step touch points across Email, SMS, and Push. 

• Conduct quality assurance checks on campaign launches and troubleshoot any technical issues related to HTML email templates, list segmentation, and other campaign execution aspects. 

• Keep various stakeholders up to date on campaign status/updates, raising flags when and where needed.  

• Monitor email deliverability and list integrity, including initiatives like re-opt-in campaigns for unengaged audiences. 

• Create and maintain comprehensive process documentation for all marketing automation activities, including campaign workflows, data mapping, segmentation, and quality assurance. Oversee transitions from legacy systems to advanced technologies while maximizing existing capabilities within Accolade’s platforms. 

• Collaborate closely with Product and Member Marketing teams to share best practices and recommendations to improve campaign efficiency and performance. 

• Collaborate with analysts to ensure robust reporting to track and assess performance, driving continuous improvements across established metrics. 

• Identify and implement opportunities to optimize tools and processes proactively. 

What we’re looking for 

• Bachelor’s degree in marketing, communications, technology, or a related field preferred 

• 5-8+ years of Direct-to-Consumer lifecycle marketing experience working with an enterprise-grade marketing automation tool (e.g. Braze, Iterable, Salesforce Marketing Cloud/ExactTarget, Klaviyo, etc.) 

• Strong understanding of lifecycle/CRM marketing concepts, strategy, and best practices. 

• Proven experience executing multiple complex CRM marketing campaigns at the same time. 

• HTML and CSS editing capabilities, including ability to update content, add links and UTMs, optimize mobile rendering, etc. 

• Ability to pull performance reports and analyze the data to identify trends and optimizations. Familiarity with tools like Excel, Tableau, Amplitude, Qlik, Looker, etc. 

• Excellent project management and coordination skills; experience with tools such as Confluence, and Jira. 

• Strong communication and attention to detail. 

• Ability to work independently in a fast-paced environment, managing multiple projects simultaneously. 

• Ability to synthesize operational details into action-oriented takeaways, articulate clear problem statements, and drive business impact from cross-functional teams.