Offer summary

Qualifications:

At least 4 years of experience as a Product Marketing Manager., Proven ability to develop and execute go-to-market strategies for new products and features., Strong analytical skills with experience in data interpretation, market research, and usability testing., Excellent communication skills in English, both written and verbal..

Key responsibilities:

Develop and implement go-to-market strategies for products and features.

Design and execute product adoption and engagement programs.

Lead user segmentation, persona development, and create tailored messaging.

Own the end-to-end user journey strategy to drive growth and retention.

Job description

Description

Fiverr is looking for a Product Marketing Manager to join our marketplace Team. We're looking for a strategic professional to partner across teams in driving product success through key marketplace touchpoints. This role will develop and execute comprehensive strategies to enhance product engagement, increase feature adoption, and maximize customer lifetime value through deep understanding of user behavior and needs.

What am I going to do?

Develop comprehensive GTM strategies to enhance seller programs, launch new features and products/programs, including research, messaging, communication plans, and success metrics.
Design and execute product adoption programs; develop onboarding flows, feature education campaigns, and engagement strategies to help users realize maximum value from our platform.
Lead user segmentation and persona development; create tailored value propositions and messaging frameworks that resonate with different buyer segments across their journey.
Be the voice of users; synthesize feedback from research, market insights, and product usage data to influence product development and optimize the user experience.
Own the end-to-end user journey strategy; develop and implement targeted initiatives for each lifecycle stage to drive user growth and retention.
Ensure internal teams understand our users, products, and value proposition to effectively support the entire customer lifecycle.
Monetization

Requirements

4+ years of experience as a Product Marketing Manager
Experience creating GTM strategies for new products and features and executing relevant marketing campaigns and activities.
Storyteller
Monetization
A plus - experience as a freelancer, working in the world of freelancing
Strong analytical skills, highly capable of interpreting data, performing qualitative research, and translating results into actionable key takeaways
Familiarity with data system concepts, databases, BI, Usability tests, and market research.
Experience working and successfully collaborating with multiple internal partners, including product, design, content, customer success, brand, business owners, and support.
Excellent written and verbal communication skills
English – Advanced, proficient at a high level

At Fiverr, we’re not about checklists. If you don’t meet 100% of the requirements for this role but still feel passionate about the position and think you have the right skills and qualifications to excel at it, we want to hear from you.

Equal opportunities

At Fiverr, we prioritize diversity. We celebrate difference and embed it into every aspect of our workplace and product, as well as our community. Fiverr is proud and committed to providing equal opportunity employment to all individuals regardless of race, color, religion, sex, sexual orientation, citizenship, national origin, disability, Veteran status, or any other characteristic protected by law. In addition, Fiverr will provide accommodation to individuals with disabilities or special needs.

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