Offer summary

Qualifications:

3-5 years of experience in CRM, Analytics, or Data-driven roles, preferably in fintech or digital banking., Proven experience managing CRM databases and conducting advanced customer analytics., Exceptional analytical and quantitative problem-solving skills, with proficiency in SQL and advanced Excel., Excellent communication skills to convey complex data insights to stakeholders..

Key responsibilities:

Develop and manage CRM segmentation and clustering strategies to enhance customer engagement and retention.

Conduct data analyses to understand customer behavior and identify growth opportunities.

Design and report on CRM KPIs and OKRs to senior leadership for strategic decision-making.

Collaborate with marketing and product teams to implement CRM strategies and optimize customer journeys.

Job description

Come Make an Impact on Millions of Brazilians!

Do you want to make a difference in the lives of millions of Brazilians? At RecargaPay, we create accessible and innovative financial solutions that transform how people interact with money. Join us on this journey of impact and innovation, connecting people with opportunities that truly make a difference in their daily lives.

Our purpose is to provide the best mobile payment experience for Brazilians by solving real problems with smart solutions while staying ahead of market trends and customer needs. Here, we value collaboration, ownership, and a relentless pursuit of results, always striving for excellence in every interaction.

If you're looking to be part of a dynamic environment that challenges the status quo and puts people at the center of decision-making, RecargaPay is the perfect place for you to grow, co-create, and impact lives!

CRM Analytics is central to enhancing customer engagement and satisfaction at RecargaPay. As a CRM & Analytics Specialist, you will join a talented team focused on leveraging data-driven insights to optimize customer interactions, retention, and lifetime value. Your role will involve applying advanced analytics to segment our customer base, design targeted campaigns, and measure CRM effectiveness, continually improving our customer journey and business results.

Responsibilities:

Develop and manage CRM segmentation and clustering strategies to maximize customer engagement, retention, and revenue.
Conduct comprehensive data analyses and deep dives to understand customer behavior and identify growth opportunities.
Design, monitor, and report on CRM KPIs and OKRs to senior leadership, ensuring clarity in strategic decision-making.
Utilize large datasets and databases to extract actionable insights, supporting data-driven campaign planning and execution.
Collaborate closely with marketing, technology, product, and business teams to implement CRM strategies and ensure alignment across initiatives.
Identify opportunities for testing and optimization of CRM campaigns and customer journeys.
Monitor industry trends, competitor strategies, and best practices in CRM and analytics, ensuring the company remains competitive and innovative.

Requirements

3-5 years of experience in CRM, Analytics, or Data-driven roles, preferably within fintech, digital banking, or consumer-focused tech companies.
Proven experience managing CRM databases, segmentation, clustering, and advanced customer analytics.
Demonstrable success in leveraging data insights to drive measurable improvements in customer engagement and business performance.
Exceptional analytical and quantitative problem-solving skills.
Proven experience working with large databases and advanced data analytics.
Proficiency in SQL and advanced Excel; familiarity with Python, R, or other analytical tools is highly desirable.
Excellent ability to communicate complex data insights clearly to stakeholders across various organizational levels, including senior executives.
Comfortable handling multiple priorities within a fast-paced, growth-oriented environment.
Fluent English or Spanish is a plus.

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