Senior Marketing Manager (Customer Acceleration) IV

We are looking for a Senior Marketing Manager, Customer Acceleration to develop and execute internal and external campaigns and other marketing activities to build awareness and drive demand for Client’s Customer Acceleration programs. The role will work with a broad cross-functional team across multiple departments to deliver measurable results. Activities will span across web, social, email, online events, podcasts, video, and other channels.

The ideal candidate will be an execution machine, team-oriented, comfortable communicating across many audiences, and able to project manage multiple campaigns within a fast-paced environment. You’ll be responsible for developing new campaign ideas, executing campaigns, testing and experimenting with channels and approaches, tracking/reporting results, and optimizing to meet defined performance metrics. We’re looking for someone with a demonstrated history of successful campaign delivery, impactful and persistent communication skills and project ownership capabilities.

Responsibilities:

• Work closely with the Customer Acceleration teams to develop and implement the Customer Acceleration campaign strategies.
• Create and execute demand generation and awareness programs, including email campaigns, webinars, online events, social media, video, and more.
• Bring new Customer Acceleration offerings to market, support beta and general availability launch marketing efforts.
• Develop creative strategies to help Customer First teams drive program adoption through close partnership and support.
• Project manage and track campaign success. Analyze data to determine program effectiveness and provide suggestions on how to optimize tactics/campaigns.
• Partner with Customer First Marketing and Marketing Operations to manage campaign execution.
• Partner with teams across Marketing and with external vendors to execute campaigns and distribute completed assets, including Web teams, DemandGen, Social Media, Communications, Partners, and more.
• Work with subject matter experts across all of Customer Acceleration, including Customer Education, Certification, Customer First (internal) Enablement, Digital Success, Knowledge and Community to develop compelling campaign content tailored to internal and external personas.
• Be familiar with technical personas, including Developers, Administrators, Security and Support Engineers, Consultants and Architects.
• Be familiar with buyer personas across the IT, Security, Digital, CX and Marketing spaces.
• Partner with Client’s web team to develop/optimize Customer Acceleration webpages, with a focus on revamping sites to drive expert content consumption and Certification.
• Assist in virtual and live event management and logistics including promotions, materials, event platform, and speaker scheduling.

Skills:

• Deep understanding of internal and external campaign nuance
• Prior experience building successful multi-channel and integrated enterprise campaigns
• Strong understanding of demand generation, lifecycle marketing, nurture best practices, customer advocacy, and campaign creation
• Strong competency in digital marketing trends and best practices
• Software or Technology industry experience is strongly preferred.
• Strong attention to detail. You can take a project from creation to completion and show the results.
• You love being part of a highly energized team.
• Excellent communicator
• Proficiency with Marketo, Google Drive, advanced marketing, reporting tools, and data sets
• Experience influencing multiple senior stakeholders
• Strong data and analytical skills — using and interpreting data and analytics to quantify and improve marketing results
• Strong project management skills with an ability to create, execute, and adjust plans as needed. Experience with Asana is a plus.

Education:

• Bachelor’s degree in marketing, business, or other related field
• 10+ years of experience in a related Marketing or campaign management role