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Growth Marketing Lead

Remote: 
Full Remote
Contract: 
Full time
Work from: 
APAC

Offer summary

Qualifications:

6+ years of experience in growth, performance, or lifecycle marketing, with 3+ years in a managerial role., Proven success in leading growth teams across paid acquisition, CRM, and SEO, ideally in crypto or fintech., Strong leadership skills with experience in building and scaling marketing teams in high-growth settings., Familiarity with analytics tools like Google Analytics and CRM platforms such as Iterable..

Key responsibilities:

  • Define and lead Flipster’s global growth marketing strategy across various channels.
  • Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation.
  • Lead and mentor a high-performing team in performance marketing, CRM, and SEO.
  • Collaborate with Product, Design, and Engineering to optimize user journeys and drive growth.

Flipster logo
Flipster Fintech: Finance + Technology Scaleup https://flipster.xyz/
51 - 200 Employees
See all jobs

Job description

🚀 About Flipster
Flipster(flipster.io) is a next-level trading platform that is connecting investors to insight, and new opportunities brewing in the cryptoverse. We uncover exclusive opportunities and provide a high-performance platform to put them to work. We believe in an exciting, bold future for crypto. A decentralized, well-governed space, that sparks progress for investors, traders and amazingly innovative crypto projects simultaneously. Flipster will unlock access to ideas we can't even imagine yet. We aim to propel their development and uncover potential.

As a Growth Marketing Lead at Flipster
We are seeking a Growth Marketing Lead to build and scale Flipster’s full-funnel user growth engine. This includes acquisition, activation, retention, and re-engagement. You will lead performance marketing, lifecycle marketing, SEO, and organic growth efforts while managing a lean but high-performing team. Your north star will be sustainable user and revenue growth across global markets.

This is a strategic and hands-on role for a data-driven operator who can switch seamlessly between campaign execution, funnel analysis, and team leadership. You will partner closely with Product, BD, and Data engineers to drive initiatives that compound over time.

Responsibilities
  • Define and lead Flipster’s global growth marketing strategy across acquisition, lifecycle (CRM), and organic channels, aligning with company goals and product roadmap
  • Own performance across paid channels and lifecycle campaigns, setting KPIs and budget allocation to drive scalable, efficient user growth
  • Lead, mentor, and scale a high-performing team across performance marketing, CRM, and SEO, fostering a culture of accountability, experimentation, and continuous improvement
  • Oversee campaign execution and growth experiments, ensuring alignment across marketing, product, and creative teams
  • Develop and manage a data-driven growth operating model, including forecasting, funnel metrics, attribution, and performance dashboards
  • Collaborate closely with Product, Design, and Engineering to optimize user journeys and conversion flows from acquisition through retention
  • Lead SEO strategy in partnership with content and technical teams to grow qualified organic traffic and visibility
  • Drive cross-functional initiatives and go-to-market strategies that support user acquisition, retention, and trading volume growth

    • Qualifications
  • 6+ years of experience in growth, performance, or lifecycle marketing, including 3+ years in a lead managerial position
  • Proven success leading multi-functional growth teams across paid acquisition, CRM, and SEO, preferably in crypto, fintech, or Web3
  • Demonstrated ability to manage significant growth budgets and deliver measurable ROI
  • Strong leadership and team development skills, with experience building and scaling marketing teams in high-growth environments
  • Deep understanding of funnel metrics, experimentation frameworks, attribution models, and performance analytics
  • Familiarity with tools such as Google Analytics, Amplitude, and Iterable or similar CRM platforms
  • Excellent collaboration and communication skills across technical and non-technical stakeholders
  • Fluent in English; Mandarin or another APAC language is a strong plus

    • Hiring Process
  • CV/ Resume Submission
  • 1st round interview
  • 2nd round interview
  • Home assessment
  • C - level interview

    • Required profile

    Experience

    Industry :
    Fintech: Finance + Technology
    Spoken language(s):
    English
    Check out the description to know which languages are mandatory.

    Hard Skills

    Marketing Performance Measurement And ManagementLifecycle ManagementSearch Engine OptimizationBusiness StrategiesAttribution ModelingPerformance AnalyticsAnalyticsCustomer Acquisition ManagementCampaign ManagementMicrosoft Dynamics CRMFinanceSales FunnelWeb 3.0

    Other Skills

    • Communication
    • Team Building
    • Collaboration
    • Leadership
    Are you interested?

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