Offer summary

Qualifications:

Minimum 2 years of paid search experience in the iGaming industry., Proven experience managing PPC campaigns targeting the US and/or Canadian markets., Strong analytical skills with proficiency in analytics tools like Google Analytics and Excel., Fluent in English and another language, with excellent communication skills..

Key responsibilities:

Participate in forming effective paid search strategies and launching PPC campaigns.

Oversee accounts on search platforms and conduct keyword selection and audience targeting.

Monitor budgets, adjust bids, and track KPIs to improve ROI and assess performance.

Produce reports for management and collaborate with other departments to develop new campaigns.

Job description

Our client is a leading tech and digital services provider operating within the iGaming industry. As part of their continuous growth we are now seeking a PPC Specialist to join their work force in Cyprus.

Overview

Were looking for a courageous, humble, and motivated person to be part of their growing PPC team. If you're passionate about Google Ads, always chasing the latest paid search trends, and have the data-driven skills to help them dominate the 1st page of search engines in highly competitive US and Canadian markets we want to hear from you.

Responsibilities:

Participate in forming effective paid search strategies
Launch and optimize various PPC campaigns
Oversee accounts on search platforms for both desktop and mobile apps (e.g. Google Ads, Bing, ASA, UAC, YouTube)
Conduct keyword selection and audience targeting
Collaborate with other departments (CRM, Developers, BI, etc.)
Monitor budgets and adjust bids to improve ROI
Track KPIs to assess performance and identify issues
Produce reports and dashboards for management
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple markets
Identify and mitigate click fraud risks
Stay up to date with SEM trends

Requirements:

Minimum 2 years of paid search experience in the iGaming industry
Proven experience managing PPC campaigns targeting the US and/or Canadian markets
Experience in data analysis and reporting
Familiarity with multiple platforms (Google Ads, Facebook, Microsoft Ads, ASA) preferred
Proficiency with analytics tools (Google Analytics, Tableau, Power BI, etc.)
Strong Excel skills (pivot tables, formulas, data analysis)
Excellent communication skills
Analytical thinking with strong math skills
Google Ads certification preferred
Experience with keyword research, analysis, and optimization tools
Fluent in English + another language
Proactive and self-motivated

Required profile