Offer summary

Qualifications:

Bachelor’s degree in a related field., Minimum of 5 years of leadership experience in digital marketing, preferably in the nonprofit sector., Proven experience managing six-figure-plus ad campaigns on Meta, LinkedIn, and Google., Strong proficiency in Google Analytics, Pardot, and Salesforce..

Key responsibilities:

Oversee digital marketing strategy to maximize audience engagement across social media, email, and website content.

Develop and implement digital campaigns, including influencer and user-generated content strategies.

Supervise and mentor a small in-house digital team and collaborate with the Director of Communications.

Track and analyze marketing metrics to measure effectiveness and improve strategies.

Job description

Title: Director of Digital Marketing
Department: Marketing & Communications
Reports to: Chief Marketing & Communications Officer
Preferred Location: New York, San Francisco, Chicago and DMV area

About the Organization

Over the last two decades, Upwardly Global has supported thousands of immigrant and refugee professionals in transitioning from poverty or exclusion to quality, thriving-wage careers through its customized coaching program and comprehensive approach to integrating skilled immigrants into the US job market. Upwardly Global is a data-driven, innovative organization with a bold vision and a fearless spirit operating out of four major US markets and providing remote services to several parts of the country. It is unwavering in its commitment to a diverse and inclusive culture where every voice matters.

Position Overview

Upwardly Global is seeking an experienced non-profit marketing leader with expertise in social media strategy, online fundraising and paid campaigns. You appreciate the balance of technical expertise, data analysis and creative storytelling that digital marketing requires. Your primary focus will be optimizing digital channels to engage audiences and drive action through creative storytelling and compelling campaigns that integrate graphic design, video and copy.

This role requires a hands-on and enthusiastic approach - you’ll be just as excited brainstorming ad copy as you are writing an SEO strategy. You will lead and mentor a small in-house digital team, including a graphic designer, and collaborate closely with the Director of Communications to consistent messaging and brand voice.

Key Responsibilities:

a) Strategy:

Oversee digital marketing strategy to maximize audience engagement and action across:
- Social media and email marketing
- Website content, including SEO and landing pages
- Paid ad campaigns for job seeker recruitment, fundraising and brand awareness.
Develop and maintain our content strategy ensuring brand consistency across channels, and in close partnership with the Director of Communications.
Develop and implement digital campaigns, including influencer and UGC content strategies.
Drive a creative, multichannel approach to storytelling, managing and commissioning graphic design, photography and video content.
Evaluate and adapt channels as organizational needs and the digital trends evolve.

b) Content:

Co-lead the development and use of audience personas.
Write, edit and commission creative content, including ad copy, website content, blog posts and emails
Manage the development of social media toolkits for external partners
Develop co-marketing campaigns with corporate and institutional partners.
Champion of staff-generated UGC to promote our brand and expertise
Work with our in-house products team to market and promote products and services

c) Leadership & Management

Oversee content development and maintain a content calendar
Oversee the relationship with an external digital marketing agency that manages our organic and paid channels and determine longer-term team staffing
Collaborate with other departments to ensure organizational goals are met through marketing tactics.
Supervise and mentor a team of two staff and external consultants.
Track and analyze marketing metrics with the Director of Communications to measure effectiveness and improve strategies.

Skills & Experience:

Bachelor’s degree in a related field.
Minimum of 5 years of leadership experience in digital marketing, preferably in the nonprofit sector.
Passion for our mission and changing the perception of immigrants, refugees and asylum seekers in the U.S. and furthering immigrant workforce inclusion.
Proven experience managing six-figure-plus ad campaigns on Meta, LinkedIn and Google.
Expertise in designing and implementing email acquisition and drip campaigns for multiple segments.
Proven ability creating and running online fundraising campaigns; peer-to-peer fundraising experience desired.
Strong interpersonal and project management skills, with the ability to handle multiple stakeholders and priorities simultaneously.
Strong proficiency in Google Analytics, Pardot, and Salesforce; familiarity with Sprout, Classy and Wordpress or similar platforms.
Experience mentoring a collaborative marketing team.

Work Environment/Physical Requirements:

Requires the ability to travel regionally and nationally; travel up to 10%.
Must be available to occasionally work evening events (when and if needed)

Salary Range Disclaimer

The base salary range represents the low and high end of the Indeed salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance. The range listed is just one component of Upwardly Global's total compensation package for employees. Benefits include paid time off policy, hybrid or remote work schedule, medical/dental/vision insurance, short-term disability insurance, life insurance and retirement plan with employer match.

Salary Range:

Central Region: $125,000 - $145,000 USD per year
Western/Eastern Region: $135,000 - $155,000 USD per year

We’re proud to be an equal-opportunity employer, seeking to create a welcoming and diverse environment. Come join us and help us make a real difference in the lives of skilled immigrants and their families, and influence substantive cultural shifts in the workforce.

* Please provide at least three content samples showcasing marketing campaigns (organic or paid), emails or other related materials.

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Upwardly Global is deeply committed to building a workplace where inclusion is not only valued but prioritized. We’re proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment.

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