Content Marketing Manager

Quick summary

🕛 We’re looking for a full-time hire.

🌎 This is a fully remote position.

🇪🇺 Looking for people in Europe due to time-zone alignment.

🇬🇧 Native or Professional English is a must. All company communication is in English. We’ve got many different nationalities represented in our agency.

🤠 3+ years of content marketing and content strategy experience (It’s a bonus if you already worked in an agency environment or remotely).

🔮 We’re interested in autonomous and proactive individuals who aren’t afraid to make mistakes, learn along the way, and grow with the agency.

💸 Competitive salary based on your location and experience. We did not define a specific range for the position due to hiring all over Europe.

About us

We are a partner for digital evolution, merging creativity and technology for holistic growth.

We join forces with companies dedicated to addressing real human needs. Leveraging our full-cycle digital capabilities, we shape brands, experiences, and products that enrich the lives of millions every single day.

We're an agency founded on the belief that challenging core assumptions unlocks transformative solutions. From our humble beginnings on Island Krk to a global team spanning multiple nationalities, we defy expectations, guided by focus and determination to do our best work.

We believe in learning through doing, embracing the road less traveled, and continually striving to improve. Open communication and mindful listening guide our approach, ensuring we understand, adapt, and push forward in everything we do.

We work primarily with technology SMEs, corporations, and funded startups who develop products in the SaaS, finance, banking, property, healthcare, transport, and communication sectors. We’ve had the pleasure of partnering with startups, SMBs, corporations, and Fortune 500 companies, including AWS, ThoughtSpot, Progressive, Descartes, ShipBob, Quillbot, Teachable, Crisp, CloudZero, Kinetik, and many more.

BB Agency was founded in 2012 on Island Krk, Croatia. Today we are a fully remote digital agency with more than thirty members and collaborators working together from all over the world to provide a valuable global perspective on our work.

🏆 We are proud to have a 4.6 Glassdoor rating! Join our team and discover for yourself why our employees consistently rate us so highly.

🧩 Job description

We are looking for a highly strategic and hands-on Content Marketing Manager to own and execute our content initiatives across the full funnel. Your mission is to build topic authority, drive organic traffic, and produce lead-generating, SEO-optimized content that supports sales and brand positioning across key global markets (USA, UAE/KSA, UK, DACH). 

This role is perfect for someone who thrives at the intersection of strategy and execution, understands the dynamics of content in both brand-building and performance contexts, and has the experience to produce content that drives engagement, conversion, and growth in international markets.

You’ll work alongside performance marketers, designers, and sales stakeholders to deliver high-impact, multi-format content that engages, educates, and converts.

🔑 Key Responsibilities

1. Content Strategy & Execution

• Execute on content cluster strategies aligned with SEO and thought leadership goals
• Own the editorial calendar and ensure consistency across all channels and formats
• Plan, write, and edit high-quality content for websites, landing pages, blogs, lead magnets and campaign assets
• Collaborate with designers and developers to ensure content and visuals work cohesively
• Work with founders and execs to build LinkedIn thought leadership presence

2. Lead Generation & Conversion Content

• Develop gated content that supports MQL and SQL goals (such as reports, templates, checklists, case studies etc.)
• Develop landing pages and nurture journeys to convert traffic into MQLs and SQLs
• Support tripwire offers with compelling page content

3. SEO & Optimization

• Conduct on-page optimization, structure content for keywords, FAQs, and schema markup
• Monitor traffic growth, rankings and lead attribution 

4. Website & Email Communication

• Own the messaging and tone of voice across all assets 
• Write copy for landing pages, microsites, social media, emails and performance campaigns
• Work closely with UX/design teams to ensure clarity, persuasion, and accessibility

5. Content Repurposing & Distribution

• Repurpose core content across multiple formats and platforms (social media, newsletters, interviews, video scripts, etc.)
• Support cross-channel promotion efforts to maximize content reach and engagement

6. Reporting

• Monitor content performance using analytics tools (e.g., GA4, HubSpot, SEMrush, etc.)
• Report regularly on KPIs such as organic traffic, engagement, conversion rates, and lead quality
• Continuously improve based on keyword insights, positioning refinement, and testing

🧩 Experience & Skills

• You have 3+ years of experience in content marketing and content strategy where main goal was lead generation and nurturing
• You’re great in content planning and execution - from building SEO-aligned content clusters to producing thought leadership assets, lead magnets, and campaign copy that speaks directly to user intent
• You’ve built and managed editorial calendars and enjoy keeping multiple content streams on track - across blogs, websites, landing pages, and email campaigns
• You’ve created B2B lead gen content (checklists, templates, reports) that directly supports lead generation goals, and know how to optimize landing pages and nurture flows that convert.
• You have deep understanding of SEO and hands-on experience in on-page optimization
• You’re confident writing in a variety of tones and formats, including performance-driven landing pages, email sequences, and LinkedIn posts for founders and execs
• You’re experienced in repurposing content across platforms - turning one great idea into newsletters, carousels, short videos, or interviews that drive engagement
• You regularly track and analyze content performance using tools like GA4, HubSpot, and SEMrush and you iterate based on keyword data, performance insights, and search trends
• You collaborate well with designers, developers, and growth marketers, ensuring the messaging and visuals work seamlessly across channels
  
  

Preferred but not crucial:

• Experience of creating content for international markets (such as USA, DACH, UAE/KSA)
• Background in a product company or a digital agency
• Strong organizational and project management skills
  
  

What to expect

We value commitment, autonomy, honesty, and willingness to learn. In the end, it’s all about building great experiences for people. We’re modest, simple, and easygoing. Our clients are not flashy — but they make the world go round. If you get excited by building tech that changes people’s lives, you’ll thrive on team BB.

• Shape the future with us - We believe in challenging assumptions and defying expectations. In our diverse and inclusive team, your unique perspective and skills are not only welcome but vital.
• Salary - We haven’t decided on the salary range due to this being a remote position. We offer a competitive salary based on your skills, expertise, and location.
• Flexibility - We already operate in multiple time zones and have been doing it for years. We have standard 40-hour work weeks. While our agency working hours are from 9 am to 6 pm CET, you’ll have the freedom to work flexible hours and maintain a healthy work-life balance. Just make sure the majority of your working hours fall within that time frame.
• Remote work - We like to think about ourselves as remote-natives. One of the perks of our remote team is that we genuinely trust you to get your job done. You can work from anywhere you see fit, as long as you have a decent internet connection and are available during our agency's working hours.
• Culture - We value collaboration, openness, a willingness to learn, and a curious nature. Our approach encourages mistakes as long as we are willing to learn from them, fostering a culture where growth comes from understanding and overcoming challenges. If you like to work in teams that value great work over loud voices, get in touch.

Added Benefits

⏰ Fully remote position with flexible working hours.

🏝 20+ vacation days, national holidays, and sick leave.

💻 Work computer after the first 6 months.

🧩 If we decide to hire you, in your first week with BB expect to

In the first week, expect to

• Onboard and integrate into the internal tech stack.
• Get familiar with our BB’s structure and processes.
• Learn about our culture from BB’s Handbook.

In the first month, expect to

• Become familiar with all the people and the process in the Agency.
• Gain understanding of all digital marketing tools and channels we’ve been using so far.

In the first three months, expect to

• Communicate on a regular basis with all relevant stakeholders including sales & marketing teams to ensure all digital efforts are fully synced up.
• Gain the trust of our management team.

In the first six months, expect to

• Build and execute our digital marketing strategy.
• Make strides in improving our GTM processes and initiatives

In the first year, expect to

• Set digital marketing KPIs and monitor progress, ensuring digital marketing campaigns and BB’s objectives are met.
• Take great pride in all your impact and accomplishments here at BB, for which You will be appropriately rewarded.

📊  Hiring process

1. Pre-selection based on your application. We are interested in your experiences and your roles on specific projects, as well as your skills.
2. Video exchange with HR.
3. Selection test - cognitive testing
4. Video exchange with the Team Lead, where you will present a deep dive into one of your projects. Take us through a project of your choice and show us who you collaborated with, the tools you used, and what particular challenges you faced.
5. Welcome to BB Agency!