Offer summary

Qualifications:

Over 5 years of experience in B2B software marketing., Strong skills in digital strategy, content marketing, and brand development., Proficiency in digital channels like SEO, SEM, social media, and email marketing., Ability to develop and execute comprehensive marketing campaigns independently..

Key responsibilities:

Develop and implement marketing strategies to increase brand awareness and lead generation.

Create thought leadership content such as white papers, case studies, and webinars.

Manage digital marketing channels to improve website traffic and engagement.

Coordinate with cross-functional teams to align marketing activities with business goals.

Job description

Description

A dynamic and results-driven marketing leader with over 5 years of hands-on experience in driving brand awareness, content marketing, and digital strategy for B2B software organizations. Proven ability to develop and execute innovative marketing campaigns that deliver measurable business results. Expertise in building strong brand identities, and leveraging data-driven insights to maximize ROI. The role is a sole marketer position. We’re looking for a self-driven professional responsible for managing all aspects of a company's marketing activities. Operating independently, the sole marketer develops and executes strategies to promote the company's products or services, build brand awareness, and drive customer engagement. This role requires a broad skill set, strategic thinking, and a hands-on approach to achieve marketing objectives

Responsible for:

● Spearheaded the development of comprehensive marketing strategies that have increased brand awareness and boosted lead generation.

● Develop thought leadership content, including white papers, case studies, and webinars, positioning the company as an innovator.

● Workwith a cross-functional team responsible for content creation, digital campaigns, and performance marketing, ensuring alignment with business goals.

● Leadbranding initiatives that increased brand recall among target audiences.

● Optimize digital marketing channels (SEO, SEM, social media, email marketing) to improve website traffic and engagement metrics