Field & Partner Marketing Manager, East

The Role:

We are seeking a strategic and execution-focused Field and Partner Marketing Manager to drive pipeline growth and brand visibility in the EAST region through direct field marketing and partner marketing programs. In this role, you will work cross-functionally to support both our direct sales teams and channel partners (VARs, MSSPs, technology alliances) with campaigns, events, and enablement initiatives tailored to our ICPs buyer journey.

This is a high-impact role ideal for a marketer who understands how to generate demand in a competitive and fast-evolving security landscape—building trust with technical audiences, influencing enterprise buyers, and helping partners succeed in joint go-to-market efforts.

Key Responsibilities:

Field & Partner Marketing

• Develop and execute regional campaigns, with key partners (MSSPs, VARs, technology alliances) to generate qualified leads and accelerate deals—across webinars, field events, local roundtables, ABM campaigns, digital initiatives and industry conferences.
• Collaborate closely with regional sales leaders and account teams to understand pipeline needs and territory plans.
• Partner with product marketing and sales enablement to deliver messaging and materials that resonate with CISOs, security architects, and IT leaders.
• Create co-branded assets and campaign kits tailored to partners.
• Support partner onboarding, engagement, and activation through campaigns and partner-facing communications.

Campaign Measurement & Reporting

• Track, measure, and optimize campaign performance with clear KPIs around lead generation, partner engagement, and pipeline contribution.
• Provide ongoing reporting to internal stakeholders and partners, with insights for continuous improvement.
• Ensure proper lead routing, partner attribution, and campaign tracking via Salesforce and marketing automation tool

Cross-Functional Execution

• Collaborate with demand generation, digital marketing, product marketing, and partner teams to align messaging and execution.
• Manage partner MDF (Market Development Funds) budgets and approvals, ensuring alignment with program ROI.

Skills:

• Experience managing co-marketing with cybersecurity alliances.
• Familiarity with the security market landscape and buyer personas.
• Comfortable balancing strategic thinking with hands-on campaign execution.
• High degree of ownership, collaboration, and adaptability in a fast-paced, growth-stage environment.

Qualifications:

• 4–7 years of experience in field marketing, partner marketing, or demand generation in a B2B cybersecurity, SaaS, or IT security company.
• Experience marketing to cybersecurity buyers (CISO, SOC, IT security) and understanding of their priorities and pain points.
• Proven success building multi-channel regional and partner campaigns that drive measurable pipeline impact.
• Knowledge of channel ecosystems (VARs, MSSPs, technology partners) and experience with joint GTM programs.
• Strong project management, communication, and relationship-building skills.
• Proficiency with Salesforce, HubSpot/Marketo, and campaign/event tools.

Benefits:

 Halcyon offers the following benefits to eligible employees:

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents.

• 401k plan with a generous employer contribution.

• Short and long-term disability coverage, basic life and AD&D insurance plans.

• Medical and dependent care FSA options.

• Flexible PTO policy.

• Parental leave.

• Generous equity offering.

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.​

Base Salary Range: $142,000 - $165,000