Offer summary

Qualifications:

Bachelor’s degree in Marketing, Business, Communications, or a related field, 5+ years of experience in B2B marketing, Proven track record of developing and executing successful B2B marketing campaigns, Strong understanding of lead generation and marketing automation tools..

Key responsibilities:

Develop and implement B2B marketing strategies aligned with company goals

Plan, execute, and optimize multi-channel marketing campaigns

Collaborate with sales and product teams to create effective messaging and lead nurturing strategies

Measure and report on the performance of marketing campaigns to drive continuous improvement.

Job description

Since our founding in 2012, Lotlinx has consistently pioneered advancements in the automotive landscape. We specialize in empowering automobile dealers and manufacturers by providing cutting-edge data and technology, delivering a distinct market advantage for every single vehicle transaction. Today, we stand as the foremost automotive AI and machine learning powered technology, excelling in digital marketing, risk management, and strategic inventory management.

Lotlinx provides employees with a dynamic work environment that is challenging, team-oriented, and full of passionate people. We offer great incentives to our employees, such as competitive compensation and benefits, flex time off, and career development opportunities.

Job Summary

Reporting to the Chief Marketing Officer, we are seeking an experienced Marketing Manager to lead demand generation and brand awareness initiatives targeted at automotive car dealers. This individual will be responsible for developing and executing integrated marketing campaigns that support our sales pipeline, customer acquisition, and overall revenue goals. You will work cross-functionally with sales, performance management and product to drive growth across multiple channels.

Key Responsibilities

Develop and implement B2B marketing strategies that align with company goals and sales objectives
Plan, execute, and optimize multi-channel marketing campaigns (email, digital ads, content, etc.)
Collaborate with sales, performance management, and product teams to create effective messaging, sales enablement tools, and lead nurturing strategies
Identify target audiences and create segmented campaigns to drive qualified leads
Create a variety of content including white papers, case studies, blog posts, email campaigns, social media copy, video scripts, landing pages, and more
Collaborate with subject matter experts, product marketers, and sales teams to craft compelling narratives and positioning
Manage the editorial calendar to ensure consistent publishing cadence aligned with campaign priorities
Oversee content distribution across owned, earned, and paid channels
Measure and report on the performance of marketing campaigns/content, using data to drive continuous improvement
Stay current with industry trends, competitor activity, and emerging tools or tactics
Manage budgets and vendors as needed to deliver on marketing goals

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or a related field
5+ years of experience in B2B marketing
Proven track record of developing and executing successful B2B marketing campaigns
Strong understanding of lead generation, funnel metrics, and marketing attribution
Proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools
Excellent communication, project management, and organizational skills
Exceptional writing and editing skills, with a proven ability to simplify complex topics for business audiences
Experience creating content across various formats and channels
Ability to work independently and collaboratively in a fast-paced environment
Experience with content marketing and social media for B2B audiences
Detail-oriented, organized, and capable of managing multiple projects on deadline
Experience marketing to automotive dealers is a plus

Salary Range: $80,000 - $90,000 plus bonus

Benefits: Medical, Dental, Vision, Matching 401k

Lotlinx is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Lotlinx is not currently able to offer sponsorship for employment visa status.

Lotlinx is headquartered in Peterborough, NH and has locations in Holmdel NJ, Manitoba, Ontario and British Columbia, Canada in addition to a large team spanning from the US to Canada.

Our success relies heavily on our customers but also our dedicated talent that continuously moves our platform forward. We value our employees, their abilities and seek to foster an open, cooperative, dynamic environment where the team and company alike can thrive.

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