Junior Lifecycle Marketing Manager (CRM)

Sweatcoin is a London-based and well-funded scale-up with a team of 100+ and the mission to make the world more physically active. Our iOS and Android apps have more than 150M installs, 15M+ active users, more than 500 commercial partners and confirmed by the independent academic research ability to make our users up to 20% more active.

As a Junior Lifecycle Marketing Manager, you’ll play a key role in helping us deliver timely, relevant, and personalized communications to our users. You’ll support the planning and execution of lifecycle campaigns across email, push notifications, and in-app messages, working closely with senior team members to improve engagement and retention. This is an ideal role for someone looking to grow their CRM and lifecycle marketing expertise in a fast-paced, mission-driven environment.

Key Responsibilities

• Campaign Execution: Assist in the creation and deployment of lifecycle campaigns, including email, push, and IAMs — from setting up briefs to scheduling and QA.
• Content Support: Work with the team to develop and localize copy, test variations, and ensure alignment with our brand voice and goals.
• Reporting & Analysis: Monitor campaign performance and support the team in analyzing results to identify trends and areas for improvement.
• Lifecycle Journey Support: Help map and maintain user journeys and flows, ensuring content and triggers remain up to date and relevant.
• Platform Management: Assist with building and maintaining workflows in the CRM platform and ensuring campaign accuracy through testing and QA.
• Cross-functional Collaboration: Collaborate with designers, product teams, and data analysts to help deliver high-quality, targeted messages that improve user experience.
• Personalization & Segmentation: Support audience segmentation efforts and help tailor content based on behavioral or lifecycle stage data.

What We’re Looking For

• Experience: 1–2 years of experience in CRM, retention, or email marketing, preferably in a consumer-facing environment.
• Tech Skills: Familiarity with at least one CRM platform (e.g., MoEngage, Braze, Iterable, or similar) and basic understanding of campaign workflows and automation.
• Analytical Curiosity: Comfortable working with campaign performance data and open to learning tools like Looker, Amplitude, or Tableau.
• AI & Innovation Awareness: Interest in AI-driven marketing tools and a curiosity for exploring innovative ways to enhance personalization and automation.
• Creative Input: An eye for good copy and design, with a willingness to contribute ideas and test different approaches.
• Team Player: Experience working cross-functionally and a collaborative mindset when interacting with designers, developers, and stakeholders.
• Organised & Detail-Oriented: Able to manage multiple tasks, stay organized, and ensure high attention to detail in all campaign work.
• Growth Mindset: Eager to learn and improve, with a proactive approach to problem-solving and testing new ideas.

What You’ll Bring to the Team

• Enthusiasm for CRM and an interest in user behavior, engagement, and retention.
• A collaborative spirit and openness to feedback.
• A willingness to take ownership of tasks and grow within a high-impact marketing team.
• Curiosity about what makes users tick and how to deliver value across every touchpoint.
  

Why Join Sweatcoin?
At Sweatcoin, we’re redefining how people interact with their health and wellness goals. Join a collaborative, fast-paced team that values innovation and impact.

• Remote-friendly & Flexible hours: Work from anywhere, with performance focused on results, not hours.
• Apple devices for work
• Health insurance coverage
• WellBeing program
• Unlimited time-off policy