Offer summary

Qualifications:

Minimum of 5 years of relevant marketing experience in a U.S. operation., Proven content operation skills focused on the U.S. market with a strong foundation in creative strategy and digital media., Strong analytical mindset with experience using data and insights to drive creative decisions., Excellent communication, writing, and storytelling skills..

Key responsibilities:

Develop and execute integrated content strategies that drive brand awareness and engagement in the U.S. market.

Ensure seamless messaging across social, influencer initiatives, and marketing content while managing the calendar.

Analyze market trends and audience behavior to inform strategic decisions and optimize content performance.

Collaborate across teams to ensure consistent messaging and progress on marketing projects.

Job description

About CloudWalk:

We are not just another fintech unicorn. We are a pack of dreamers, makers, and tech enthusiasts building the future of payments. With millions of happy customers and a hunger for innovation, we're now expanding our neural network - literally and metaphorically.

We move with purposeful speed, marrying human wit with machine might to deliver new codes to the financial industry. As a Content Analyst, your mission is to shape how we build brand presence, drive cultural relevance, and engage authentically with the U.S. audience.

This role is at the intersection of social strategy, influence marketing, and integrated communication—connecting dots between content, community, and culture to create impact beyond the feed.

You’ll be responsible for developing narratives that spark conversations, building influence programs, and ensuring content flows seamlessly across different platforms.

This isn’t just about creating posts—it’s about orchestrating a cohesive brand voice across social, campaigns, and community interactions while keeping a structured and data-driven approach to execution.

What You'll Be Doing:

Develop and execute integrated content strategies that drive brand awareness, engagement, and cultural relevance in the U.S. market.

Ensure seamless messaging across social, influencer initiatives, and marketing content while managing calendar.

Analyze market trends and audience behavior to inform strategic decisions and optimize content performance.

Write, structure, and execute creative campaigns, ensuring consistency and clarity across all touchpoints.

Draft creative briefs to guide the production of marketing assets that align with business goals.

Work across teams to ensure consistent messaging and progress on marketing projects, facilitating collaboration and effective execution.

What You Need To Succeed:

U.S. native or Brazilian with a minimum of 5 years of relevant marketing experience in a U.S. operation.

Bring proven content operation skills focused on the U.S market, with a strong foundation in creative strategy and digital media

Strong analytical mindset with experience using data and insights to drive creative decisions

Excellent communication, writing and storytelling skills

Experience working with AI tools for content creation, optimization, and analysis

Ability to manage multiple projects and collaborate across teams

The Future We See:

At CloudWalk, we envision a future where AI empowers every field to reach new heights:People teams leveraging AI to transform talent acquisition and employee development.Marketing professionals creating data-driven, AI-powered campaign strategies.Customer Success teams enhancing client experiences with intelligent solutions.Risk analysts combining human expertise with AI to navigate complexities.Designers collaborating with AI to push creative boundaries.

Join us at CloudWalk, where we’re not just engineering solutions; we’re building a smarter, AI-driven future for payments—together.

By applying for this position, your data will be processed as per Cloudwalk's Privacy Policy that you can read here in Portuguese and here in English.

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